As a MSP, you’re deeply embedded in your customers’ technology ecosystems, ensuring their cloud services, security, and overall IT infrastructure run smoothly. But as the industry evolves, there’s a glaring opportunity that many MSPs have yet to seize: mobile and connectivity services. It’s time to ask yourself, why are you focusing solely on cloud and security when your customers also depend on reliable internet and mobile services? Connectivity and mobile are at the heart of business operations, and if your clients’ connectivity falters, everything from cloud services to security solutions can collapse. This makes connectivity and mobile services a natural extension of the MSP’s offering, so why leave anything on the table for rival suppliers? The Connectivity Opportunity The upcoming Public Switched Telephone Network (PSTN) switchoff represents a once-in-a-generation opportunity for MSPs. The shift to all-IP is pushing businesses to replace legacy systems, and MSPs are in a prime position to step in, providing not just connectivity but also robust networking security, which is already a core MSP competency. So, why aren’t more MSPs selling connectivity? Networking is in the heartland of what MSPs do best, and poor internet access directly impacts the performance of every cloud service you deliver. Without solid connectivity, even the best cloud infrastructure is futile. On the commercial side, there’s a significant financial incentive for MSPs to step into this space. With major shifts in the market, there’s an opportunity to displace underperforming incumbents, many of whom still dominate this sector despite customers increasingly favouring managed services models. As an MSP with a trusted advisor relationship, you’re in a prime position to win over customers with a comprehensive, secure connectivity package. The Mobile Services Play Just as with connectivity, the mobile services market is primed for MSPs to enter. Currently, Mobile Network Operators (MNOs) control a whopping 68 percent of the SMB mobile market, while only 32 percent belongs to the channel. That’s a substantial gap, and MSPs are leaving money on the table by not offering mobile services as part of their suite. Mobile services are critical to any modern business, with employees relying on fast, secure mobile data connections to perform their tasks. Many SMBs now depend on mobile devices to connect to corporate networks, yet a large proportion of these devices remain unprotected by mobile device management (MDM) tools. This presents a significant security risk that MSPs can easily address. Most MSPs are already deploying device security solutions like Microsoft Intune through services such as Microsoft 365 Business Premium. But strangely, many stop short of providing the SIM cards and airtime, leaving that to the mobile operators and specialists. Why not offer the full package? By taking on the mobile services side, MSPs can secure a highly profitable recurring revenue stream. Unlocking New Revenue Streams Why MSPs Should Expand into Mobile and Connectivity Services As MSPs continue to prioritise cloud and security offerings, many overlook the lucrative opportunities in mobile and connectivity services. With the impending PSTN switch-off and universal reliance on secure, high-quality internet access, there’s never been a better time for MSPs to capitalise on these markets. Giacom COO, Nathan Marke, explains why you should expand your portfolio and how Giacom can help you do it seamlessly. NATHAN MARKE, COO As a MSP, you’re deeply embedded in your customers’ technology ecosystems, ensuring their cloud services, security, and overall IT infrastructure run smoothly. But as the industry evolves, there’s a glaring opportunity that many MSPs have yet to seize: mobile and connectivity services. It’s time to ask yourself, why are you focusing solely on cloud and security when your customers also depend on reliable internet and mobile services? Connectivity and mobile are at the heart of business operations, and if your clients’ connectivity falters, everything from cloud services to security solutions can collapse. This makes connectivity and mobile services a natural extension of the MSP’s offering, so why leave anything on the table for rival suppliers? The Connectivity Opportunity The upcoming Public Switched Telephone Network (PSTN) switchoff represents a once-in-a-generation opportunity for MSPs. The shift to all-IP is pushing businesses to replace legacy systems, and MSPs are in a prime position to step in, providing not just connectivity but also robust networking security, which is already a core MSP competency. So, why aren’t more MSPs selling connectivity? Networking is in the heartland of what MSPs do best, and poor internet access directly impacts the performance of every cloud service you deliver. Without solid connectivity, even the best cloud infrastructure is futile. On the commercial side, there’s a significant financial incentive for MSPs to step into this space. With major shifts in the market, there’s an opportunity to displace underperforming incumbents, many of whom still dominate this sector despite customers increasingly favouring managed services models. As an MSP with a trusted advisor relationship, you’re in a prime position to win over customers with a comprehensive, secure connectivity package. The Mobile Services Play Just as with connectivity, the mobile services market is primed for MSPs to enter. Currently, Mobile Network Operators (MNOs) control a whopping 68 percent of the SMB mobile market, while only 32 percent belongs to the channel. That’s a substantial gap, and MSPs are leaving money on the table by not offering mobile services as part of their suite. Mobile services are critical to any modern business, with employees relying on fast, secure mobile data connections to perform their tasks. Many SMBs now depend on mobile devices to connect to corporate networks, yet a large proportion of these devices remain unprotected by mobile device management (MDM) tools. This presents a significant security risk that MSPs can easily address. Most MSPs are already deploying device security solutions like Microsoft Intune through services such as Microsoft 365 Business Premium. But strangely, many stop short of providing the SIM cards and airtime, leaving that to the mobile operators and specialists. Why not offer the full package? By taking on the mobile services side, MSPs can secure a highly profitable recurring revenue stream. Unlocking New Revenue Streams Why MSPs Should Expand into Mobile and Connectivity Services As MSPs continue to prioritise cloud and security offerings, many overlook the lucrative opportunities in mobile and connectivity services. With the impending PSTN switch-off and universal reliance on secure, high-quality internet access, there’s never been a better time for MSPs to capitalise on these markets. Giacom COO, Nathan Marke, explains why you should expand your portfolio and how Giacom can help you do it seamlessly. NATHAN MARKE, COO
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