36 01732 759725 SUSTAINABILITY Britvic taps into Wireless Logic IoT network Wireless Logic IoT connectivity to provide valuable telemetry data for rollout of Britvic’s Aqua Libra Flavour Taps Wireless Logic, a global Internet of Things connectivity platform provider, is helping soft drinks business Britvic reduce single-use plastic waste and improve sustainability within the soft drinks sector by supporting the rollout of Aqua Libra Flavour Taps across workplaces, retail outlets and the hospitality sector. Valuable telemetry data sent over Wireless Logic’s purpose-built mobile network, Conexa, will enable Britvic to develop more agile and accurate flavour distribution strategies, helping to boost the adoption of its packaging-free hydration solutions. Britvic is renowned for brands such as Robinsons, Tango and J2O and plays a significant role in producing and distributing PepsiCo’s soft drinks, including Pepsi MAX, 7UP and Lipton Ice Tea. In line with its Beyond the Bottle strategy, which aims to reduce unnecessary packaging, it has also introduced the Aqua Libra Flavour Tap as an alternative to single-use plastic bottles. This digital dispenser provides sugar-free, additive-free flavoured water in flavours like Cucumber, Mint & Lime and Raspberry & Peach. Each machine is equipped with six flavour cartridges that supply the equivalent of up to 10,000 singleuse plastic bottles or cans before they need to be replaced. The system also uses recycled plastic for tap bases and several internal components, promoting healthier and more environmentally friendly choices for all. Trusted connectivity partner “In an environment where sustainability regulations are tightening and consumer preferences are shifting, we saw a significant opportunity to adapt and innovate,” said Scott MacKenzie, Director of Beyond the Bottle Platforms at Britvic. “Launching our digital taps amid the challenges of the Covid pandemic was just the beginning. Now, as we look to expand, scalability and reliable connectivity are crucial. While we initially tested the waters with a Software-as-a-Service model during our trial phase, recognising its market potential, we needed a trusted connectivity partner to support our growth.” Introducing a telemetry capability has enabled Britvic to connect directly to Aqua Libra Flavour Taps and collect user insights first-hand from within each environment. Wireless Logic enables the secure transmission of that data directly from the Flavour Taps to Britvic’s Amazon Web Services Cloud environment. “With Wireless Logic as our connectivity provider, we have secure, reliable and real-time access to data on flavour preferences and consumption patterns,” explained MacKenzie. “This has already revealed unexpected trends, challenging our assumptions and informing our strategic decisions. By using these insights to streamline our forecasting and logistics, we’ve enhanced our overall agility and responsiveness, enabling us to adapt production and flavour distribution strategies based on seasonal variations and shifting consumer behaviours.” Dedicated IoT network Britvic selected Wireless Logic following a review of IoT connectivity providers that highlighted the benefits of its dedicated IoT network, global coverage and sophisticated management platform, SIMPro. Security is a top priority for Britvic as its taps are installed onsite in customer facilities and locations, and Conexa is secure by design, with advanced on-SIM applications and network services to enhance data security. Oliver Tucker, Founder and CEO of Wireless Logic, said: “It’s always inspiring to witness technology being used for positive impact, and Britvic’s drive to reduce plastic waste and promote sustainable soft drink consumption is a great example of that. What started as a trial project during the pandemic has now blossomed into a viable product with global potential. This goes beyond offices and retail spaces – there are exciting opportunities to introduce Aqua Libra Flavour Taps across travel, sports and leisure as well. Conexa was designed with flexibility, scalability and usability in mind. We’re proud to be part of Britvic’s journey as it reshapes the beverage industry with more eco-friendly consumer choices.” Wireless Logic is a leading global IoT solutions provider that simplifies and automates IoT connectivity and management for any device, anywhere. With more than 13 million IoT devices connected in 165 countries and partnerships with over 50 mobile networks, Wireless Logic provides global coverage and ultra-local services that help to fast-track the success of customer projects. With a purpose-built platform and dedicated IoT network, Wireless Logic enables customers to securely connect and manage assets across any network and number of deployments. For customers, this simplifies supply chains, accelerates time to market, lowers the total cost of ownership and delivers connectivity solutions that just work. Wireless Logic works in partnership with 25,000+ enterprises and businesses to ensure that IoT solutions are designed, tested, deployed and scaled to meet the needs of specific use cases in agriculture, healthcare, industry 4.0, security, transport, energy, utilities, smart cities and other sectors. www.wirelesslogic.com
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