16 01732 759725 BUSINESS BRIEFING Unlocking growth: the benefits of Microsoft Azure By James Woods, Public Cloud Director for Arrow’s enterprise computing solutions business in the UK and Ireland In today’s digital age, cloud computing has become a cornerstone for businesses aiming to enhance their operations, scalability, and ability to innovate. Here James Woods looks into how Microsoft Azure has established itself as a cloud platform offering a wide range of services that cater to diverse business needs, and how Arrow’s partner-led commitment is helping to drive business growth for its channel partners. Empowering resellers to drive business growth Microsoft Azure provides a comprehensive suite of cloud services, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). These services are allowing channel partners to build, deploy, and manage applications. Azure’s extensive range of services delivers versality for businesses of all sizes, and supports a number of programming languages, frameworks, and operating systems. One of Azure’s standout features is its scalability. End-customers can easily scale their resources up or down based on demand, ensuring they only pay for what they use. This flexibility is particularly beneficial for businesses with fluctuating workloads or seasonal spikes in demand. The top priorities for businesses moving to the cloud There are a number of common concerns when it comes to cloud implementation, among them are cost and security. Arrow introduced a series of dashboards to its cloud delivery and management platform ArrowSphere Cloud, designed to deliver a simple user experience to address the complexities of building end-user solutions which prioritise managing costs (FinOps), and cybersecurity (SecOps), while addressing the deepening global environmental call to action to become carbon neutral (GreenOps). These dashboards are not simply providing a service, they are a strategic enabler. For example, by leveraging our comprehensive cost optimisation assessments provided by the FinOps dashboard, channel partners can seamlessly enhance margins, and drive down operational costs. We provide the insights, tools, and expertise necessary to transform financial operations into a catalyst for growth and efficiency. The launch of our AI ArrowSphere Assistant is also helping channel partners to maximise the information provided through these dashboards to streamline and optimise services, unearth new business opportunities, increase efficiencies and discover new revenue potential, while managing their cloud business through ArrowSphere Cloud. Microsoft Azure offers robust security features, including advanced threat protection, encryption, and identity management. It also complies with international and industry-specific standards, such as GDPR, HIPAA, and ISO 27001, providing end-customers with the assurance that their data is secure and compliant. Azure’s pay-as-you-go pricing model means that businesses only pay for the resources they use, optimising their cloud spend, which can result in cost savings. Arrow’s future-ready steps One of the key reasons that our channel partners collaborate with us is because we look at their individual needs to build a roadmap that will ultimately help to build out their pipeline. This Arrow partner‑led commitment means that not only do they get access to our team’s skill set and cloud expertise, but also to a broad range of services which help with every aspect of selling services effectively, as well as provisioning, and managing and supporting their cloud services portfolio lifecycles. To underpin this, Arrow offers extensive support and training for resellers, including technical support, sales training, marketing, and go to market strategies. Arrow’s extensive network and market presence provides our channel partners with opportunities to reach new customers and markets. By leveraging Arrow’s expertise, channel partners can boost their own knowledge and skills, enabling them to better serve their customers, driving profitability and efficiencies that help them and their end-customers to stay ahead in a highly competitive marketplace. For more information scan here: James Woods Photo: pixabay.com/geralt
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