technologyreseller.co.uk 07 DISTRIBUTOR NEWS Westcoast extends Henley Festival sponsorship Founded more than 40 years ago, Henley Festival champions new talent through its RISE programme, enabling musicians, visual artists and technicians to take their first steps on stage (and behind the scenes). As part of this remit, this year’s Festival included the inaugural ‘Westcoast RISING Star Award’, won by singer, songwriter, producer and multiinstrumentalist KATYA. Jo Bausor, CEO of Henley Festival, said: “I am thrilled to announce that Westcoast will continue as our Headline Sponsor for the next three years. Their commitment is vital to delivering our charitable mission and the RISE programme, which is at the core of everything we do.” Taking place on the banks of the Thames over five nights in July, the Henley Festival features a world-class music programme with comedy, art displays, sculpture installations, gourmet dining, dancing and fireworks. www.henley-festival.co.uk Pax8 honoured Cloud commerce marketplace Pax8 has been named Microsoft Global Partner of the Year in recognition of its success in delivering Microsoft Cloud applications, services, devices and AI innovation. “We are honoured and humbled to be named Microsoft’s Global Partner of the Year,” said Nick Heddy, President and Chief Commerce Officer at Pax8. “Through our collaboration and our 35,000+ partners, we are enabling small-midsized businesses around the world with their advanced solutions, like Copilot, to help drive their growth.” www.pax8.com. ··· Drone in a box In an extension of its long-standing relationship with Nokia, Westcon-Comstor has become an approved distributor of Nokia Drone Networks in the EU, UK, Australia, New Zealand and Singapore. The addition of the market-leading drone-in-a-box solution to WestconComstor’s product offering will enable Nokia-certified technology resellers, systems integrators and service providers to capitalise on growing utilisation of aerial drones for site security, machine inspection, predictive maintenance and environmental sensing. Drone Industry Insights expects the global drone market to more than double in size from $26.3 billion in 2021 to $54.6 billion by 2030. Nokia Drone Networks is a CE and FCC-certified turnkey drone-in-a-box solution made for Beyond Visual Line of Sight (BVLOS) operations. It connects over public and private 4.9G/LTE and 5G networks, ensuring the highest reliability for users, while an open API framework allows integration of third-party applications for extensive customisation to expand use cases and capabilities. Antony Byford, Vice President of IoT & Collaboration at Westcon-Comstor, said: “Drones are a technology of the future, with strong and growing demand across public safety, smart cities, construction, energy and more. We are excited and honoured to be building on our strategic relationship with Nokia by bringing its market-leading drone-in-a-box solution to a wider audience of end-user businesses through our channel partners in multiple geographic territories.” ··· Lenovo double for TD SYNNEX Lenovo has named TD SYNNEX as its 2024 UK Distribution Partner of the Year, in recognition of its quarter-on-quarter business growth, and awarded it the Lenovo Circle 360 award for help in promoting Lenovo’s sustainability agenda with partners. TD SYNNEX distributes all Lenovo infrastructure solutions, including servers, storage and TruScale hybrid solutions, notebooks, PCs and mobile products. It helps partners maximise client device sales through TD SYNNEX Endpoint Solutions and smart meeting solutions through TD SYNNEX Maverick, while addressing the needs of the data centre and managed services markets through TD SYNNEX Advanced Solutions. https://uk.tdsynnex.com/ ··· TD SYNNEX to distribute Samsung Galaxy devices Samsung Electronics has appointed TD SYNNEX to distribute its B2B range of Samsung Galaxy Book business laptops, Galaxy smartphones and Samsung Galaxy tablet devices. Products available with immediate effect include the Galaxy Book4 Edge, a Windows Copilot+ PC powered by the Snapdragon X Elite processor. Bridging the gap between PC and mobile, the Galaxy Book4 Edge enables users to perform everyday actions such as retrieving contacts or sending messages with natural language via Copilot voice prompts. James Reed, Managing Director – Endpoint Solutions, UK and Ireland at TD SYNNEX, said: “Samsung is a significant and valuable addition to our extensive portfolio of PC and mobile brands. It means we can offer partners even more choice and new options to take to their B2B and SMB customers.” https://uk.tdsynnex.com/ ··· Arrow Electronics excited to partner with Equinix in EMEA Arrow Electronics has signed an EMEA distribution agreement with digital infrastructure company Equinix. The collaboration will enable Arrow channel partners to resell Equinix services, invoiced on a monthly recurring basis, as part of integrated solutions for network optimisation, hybrid multi-cloud enablement and enhanced application workload performance. The Equinix Platform offers data centre co-location; private connections to major public cloud providers; and interconnections within its global network of 260+ carrier-neutral data centres that enable customers to optimise their WAN and drive digital transformation with lowlatency, cost-effective networks. Mike Worby, EMEA Head of Strategic Alliances for Arrow’s enterprise computing solutions business, said: “We are excited to work with Equinix to provide our channel partners with unparalleled access to industry-leading digital infrastructure solutions. This collaboration will enable businesses across EMEA to accelerate their digital initiatives, optimise network performance and achieve greater agility in their operations.” www.arrow.com James Reed TD SYNNEX Mike Worby Arrow Antony Byford
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