technologyreseller.co.uk 21 TELEPHONY continued... it or not. The ones that are doing that are seeing huge recurring revenue boosts. If you've got 2,000 customers and they all take out a subscription for £15 per month, suddenly you've got £30,000 coming in. That's been really, really successful.” Meanwhile, Gotalk.ai is continuing to add new capabilities. “We have two up and coming features. One is linking into Google Translate, so you can convert scripts into any language. And the other is voice cloning. That is something we're going to add further down the line, but at the moment I don’t see a huge benefit to it except for creating narrations for a presentation,” says Langford. For now, Gotalk.ai’s existing functionality is a big enough attraction. That and the magic of AI. “We've been blown away with how quickly it's been taken up and how well it's been received by resellers. Resellers love it and tell us it is helping them to win deals when they go up against another company that is quoting for the phone system but doesn’t have that AI element. They say that nine times out of 10 the customer is sold on the AI more than the phone system!” https://gotalk.ai Richard Carter appointed Brand Ambassador for AudPro Richard Carter, best known for leading Nimans’ go-to-market and sales strategies, has emerged from retirement to join Stockportbased messaging on hold provider AudPro as Brand Ambassador with a mission to make the company’s Messaging on Hold portfolio the go-to on-hold offering for resellers across the channel. Commenting on his appointment, Carter said: “AudPro’s dedication to the Channel, from its partner-first focus to its ability to flex to the needs of its partners is more than just admirable. They are a truly ‘100% Channel’ operation that puts its partners above all else, and I can’t wait to push the experience even further.” He added: “The rush to integrate AI and self-service into on-hold solutions has negatively impacted the customer experience. Too much is being asked of the end-customer and reseller unless they spend a disproportionate amount of time and money. Redressing that balance of value and low-touch customer experience with a more considered implementation of AI is how AudPro will forge a unique direction, helping resellers maximise margins from on-hold services.” AudPro has already begun this process by developing new products, new services and new user experiences that it will be revealing in the coming months. Carter said: “There is a clear opportunity to support Channel Partners in enhancing the profitability of their cloud services, as well as the quality and scalability of the on-hold services they provide, so they can stand out from their competitors. “AudPro is already a clear favourite for bespoke Messaging on Hold, and we can’t wait to share how we’re making our services even more scalable and hands-off for our partners, without losing that personal touch!” www.audpro-onhold.com Richard Carter
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