technologyreseller.co.uk 07 EMAIL Email authentication changes a massive opportunity for MSPs, says EasyDMARC themselves as ‘somewhat familiar.’ Three in 10 (30%) said they had heard of the measures but were not familiar with them, and almost a quarter (23%) were not familiar with them at all. Just 37% of organisations have installed DMARC security standard and only 29% of respondents are aware of the changes to email authentication being implemented by Google and Yahoo. Plans for implementation When asked about strategies for implementing email authentication, excluding those who had already adopted it or had no plans to implement it, 51% said they would rely on their IT provider or a consultancy to implement the DMARC protocol. An additional 15% plan to use a specialist service to handle the technical aspects of implementation. This means that two-thirds of businesses, when considering implementation, would outsource it, with only 34% planning to manage and implement the required domain changes internally. Four out of 10 IT decision-makers cited complexity of implementation as a major barrier to adoption. Commenting on the finding, Mike Anderson, EasyDMARC Global Channels Director, said: “There is a critical gap in knowledge and resources within organisations, making it difficult to adapt to the standards now required by providers like Google and Yahoo. This situation presents an enormous opportunity for Managed Service Providers to become indispensable allies. “By offering expertise and implementation services for DMARC and related protocols, MSPs can alleviate these burdens for businesses. Not only does this enable organisations to navigate the complexities of compliance smoothly, but it also opens avenues for MSPs to introduce additional services. As the compliance deadlines continue to pass, and with the majority of businesses poised to seek external support, now is the opportune moment for MSPs to expand their offerings and reinforce their role as vital security partners.” Even though 95% of IT decision-makers felt the changes were a good idea and 98% expected them to have at least a ‘somewhat significant’ impact on reducing spam and improving business email operations, 22% said that not even a decline in email deliverability in the months following the DMARC changes would be enough to persuade their organisation to implement email authentication. https://easydmarc.com/ EasyDMARC the cloud-native email security provider, is highlighting the far-reaching changes Google and Yahoo are making to their email services as a massive opportunity for the MSP and channel reseller community. Announced in February, the mandate requires ‘bulk senders’ (to start with) to implement the DMARC authentication protocol to enhance email security. Google and Yahoo are already temporarily rejecting non-compliant emails ahead of enforcement ‘no earlier than June 2024’. The DMARC protocol uses SPF and DKIM to help verify that an email sender is legitimate, automatically rejecting, quarantining or reporting emails that fail checks. This measure reduces the risk of phishing and spoofing attacks and is part of a broader initiative to bolster trust in email communications as cybersecurity threats continue to evolve. EasyDMARC believes these rule changes present a great opportunity for the channel to assist customers in implementing technology needed to comply with the email authentication protocols, citing the results of a survey of 1,000 IT decisionmakers across the US, UK, Europe and Oceania which reveal widespread ignorance of email authentication technologies and the changes being implemented by Google and Yahoo. Only 14% of survey respondents claimed to be ‘very familiar’ with email authentication protocols like SPF, DKIM, and DMARC, with a further 33% describing Automated DMARC compliance At the start of this year, Valimail, a DMARC vendor and provider of automated email authentication and antiphishing solutions, launched a new product to automate the path to compliance with Google and Yahoo’s new email sender authentication guidelines. Valimail Align assesses compliance with guidelines requiring authentication of outgoing email by bulk senders (senders who send at least 5,000 emails in a 24-hour period) and streamlines the path towards DMARC compliance for companies of all sizes. With Valimail’s advanced, patented automation suite, users can ensure SPF and DKIM alignment to meet the delivery requirements set by Google, Yahoo and other email service providers in days, not months. Key features include: n Streamlined compliance reporting: Rapid assessment of adherence status across all sending services to ensure emails don’t end up being blocked; n Automated configuration: Guided workflows to authorise all senders with a single click, eliminating the need for manual decoding of DMARC reports, IP address lookups or DNS change management; and n Intelligent task lists: Step-by-step instructions to help configure or troubleshoot alignment issues for lightning-fast compliance with authentication requirements. https://www.valimail.com/products/align Seizing opportunities in DMARC compliance Mike Anderson
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