technologyreseller.co.uk 03 If you no longer wish to receive Technology Reseller magazine please email your details to [email protected] COMMENT This month’s issue has a bit of a print flavour, or should that be after-taste? Both our ‘View from the Channel’ and ‘60 seconds with…’ articles feature businesses that started out selling print devices and managed print services before moving into IT services, namely Logixal and Aurora. Print is still a big part of both businesses, so after-taste is probably too strong a word, but there’s no doubting the importance of IT to these businesses as they move forward offering customers the ability to acquire/ subscribe to multiple technologies and solutions from one trusted source. On April 23 I spent a fascinating day at the AWS Partner Summit London (see my write-up in next month’s issue). Gen AI was obviously a major theme, with AWS arguing that we are at a tipping point and urging channel partners to get the necessary AI competencies to make the most of the opportunities. This was a great chance to meet AWS partners, many of which have adopted the alternative strategy of specialising in AI and in AWS. There are very good reasons to do that, just as there are to develop a broader, diversified offering. Most resellers have limited knowledge of generative AI but know they need to get up to speed quickly. Microsoft Copilot is the obvious entry point as TD SYNNEX’s David Watts explains in our interview on page 12. From conversations I have had recently it is clear that many resellers and MSPs are relishing trying out Copilot themselves and are using it as a really effective productivity aid. Taking the next step is a big leap and there are big conversations to be had with customers, vendors and partners about use cases, implementation and delivery. In this context, TD SYNNEX’s introduction of an AI Industry Ecosystem is very welcome. I am looking forward to having many more conversations with resellers, MSPs and distributors at the Technology Reseller Awards evening on May 23. It’s only a month away, so if you haven’t yet booked a table, please get in touch to reserve your place at what promises to be a great evening. I’m very excited to discover who this year’s winners are, especially in the Use of AI category. That should be really interesting. See you on May 23. James Goulding – Editor, [email protected] Technology Reseller is published by Kingswood Media Ltd., 10 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] www.technologyreseller.co.uk No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2024 Kingswood Media Ltd. Design: Sandtiger Media www.sandtiger.co.uk technologyreseller.co.uk Comment Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at www.technologyreseller.uk/register Read Technology Reseller online, on tablets and smart phones www.technologyreseller.uk Join us : Follow us technology-reseller-magazine Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Account Manager: Jeff Root 01732 759725 · [email protected] Art Director: Nick Pledge 07767 615983 · [email protected] ISSN 2632-9301 (Print) ISSN 2632-931X (Online) 04 Bulletin BT to help SMEs cut CO2e emissions 07 Email New email authentication rules an opportunity for MSPs, says EasyDMARC 08 Distributor News Spire Technology joins Westcoast Group 10 Working Together This month’s round-up of new distribution agreements 12 Distribution TD SYNNEX introduces AI industry ecosystem 14 Business Briefing How Climb Channel Solutions and Cloudian are growing together 16 Legislation Are you ready for DORA? 20 Unified Communications Why Gamma is like a fluffy purple dog 21 Connectivity How Gigabit Networks supports reseller partners 24 Reseller News Econocom brings sales agent model to UK 28 I couldn’t do my job without… Rachael Tiffen of Cifas on what helps her through the working day 30 Cybersecurity How Tenable is expanding its offering in line with the changing attack surface 34 Partnerships The role of third party IT providers in MSP service delivery 35 Technology Reseller Awards 2024 Book your table now 36 View from the Channel How Logixal evolved from MPS provider to MSP 39 People New faces, new places 42 60 seconds with… Dave Vavlas of Aurora Managed Services TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016
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