BUSINESS BRIEFING 18 01732 759725 By James Woods, Public Cloud Director for Arrow’s enterprise computing solutions business in the UK and Ireland cloud investments. This shift has also presented the opportunity to deepen and strengthen how channel partners work with their customers. However, there are still a few practical challenges that are holding back progress for some, and this is where distributors such as Arrow can really make a difference by allowing MSPs and resellers to draw on our expertise, support, and training opportunities. By working with us, our channel partners can go to market with the expertise and local knowledge of the Arrow team, giving instant scale and high-quality support. Cloud marketplaces are also taking a more prominient role in the channel ecosystem. Straightforward access to solutions, automated billing, and provisioning removes the complexity of delivering cloud services. Our own experience through ArrowSphere is that our channel partners can access and build world-class solutions tailored to their customers’ needs, services can be provisioned and managed, and they have stickier end-users through being able to deliver a great customer experience through the platform. As more businesses put trust in their data being stored in the cloud, it has heralded a new era of security risk. Through businesses giving up physical control of where their data is, it has allowed vendors such as Microsoft to create sophisticated tools to guard against the increasingly complex cyber-attacks which sadly no business, large or small, is immune from. The good news is, because the cloud is a controlled environment that has been built from the ground up with governance, policy, privacy, and data security in mind, it has built-in protection. Monitoring insights from threat detection systems is essential to being able to respond to cyber-threats. To help safeguard against the ever-chabinging threat landsacpe, Arrow introduced ArrowSphere Cloud’s security dashboard allowing partners to constantly pulse the security posture across all of their customers. Channel partners can gain insights from a granular view at individual customer level, identifying the top issues affecting customers, and being able to pinpoint their security performance, as well as being able to compile and compare security performance trends over time. The ability to identify vulnerabilities and spot the top issues their customers are facing, and how to remediate them, is allowing channel partners to make strategic recommendations for greater protection, allowing them to become a trusted advisor to their end-customers on security. For more information please visit: ArrowSphere Cloud | Arrow ECS UK Cloud adoption among UK businesses has come a long way over the last few years as they feel the benefits of being able to take advantage of game-changing enterprise-grade tech accessed through any individual device, and accommodate a remote or hybrid workforce as a legacy of the pandemic. Channel businesses have had to evolve to meet the growing demands of the market. Those that thrive are those that have become consultants and advisors to their prospects and customers. Endusers are looking to them for authority and expertise, and often to make up for the skills that they don’t have in-house, allowing them to make the most of their Protecting data in the cloud ArrowSphere Cloud adopts SecOps, FinOps and GreenOps best practices to provide you the insights needed to help your customers fully optimise. James Woods
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