technologyreseller.co.uk 31 DIGITAL SIGNAGE Mark McDermott Additional value-add Coming at a time when many MSPs might be going through a Microsoft 365 New Commerce Experience (NCE) renewal process and considering migrating from one indirect provider to another, the AI Academy is an additional ALSO Cloud value-add, on top of its easy customisation, white-labelling option, marketing as a service and Azure Fraud Protection. “Azure Fraud Protection, built directly into our platform, monitors for any malicious activity or changes to customers’ environments on our resellers’ behalf,” explains Grey. “There's been plenty of instances where a user's login has been compromised and bad actors spin up New report highlights the value of digital signage for deskless workers Mind the tech equity gap Decision-makers were even more appreciative of the value of workplace screens, with more than four out of five highlighting their positive impact on health and safety compliance (87%), productivity (86%), accessibility (86%), employee morale (85%) and job satisfaction (83%). Nearly half (43%) said they experienced a significant uplift in employee motivation and performance as a result of workplace screens. Mark McDermott, CEO of ScreenCloud, says that while workplace screens aren’t a People increasingly talk about the need for equity between in-office and remote workers, particularly in the context of meetings culture, but what about the equity gap between office-based and deskless workers, who make up 80% of the workforce? ScreenCloud has just produced a new report with Google Chrome OS highlighting the role digital signage can play in narrowing the tech equity gap and increasing the engagement and productivity of deskless workers at a time of rising costs and labour shortages. In a survey of 1,200 workers and 1,200 decision-makers in manufacturing, logistics, transportation and supply chain businesses in the UK and US, 78% of frontline workers said they have fewer opportunities than office workers because they have less access to multiple workplace communication applications and digital information sources. The State of Digital Signage 2023-2024 report highlights the value of digital signage in bridging this gap, with three in five frontline workers stating that information shared on workplace screens helps them to become more engaged with their wider business (61%), more productive (59%) and more data literate (62%). silver bullet for solving the productivity puzzle and increasing employee engagement, they can make a big contribution as part of an omni-channel approach. “Our research shows that 78% of deskless workers do not have access to a company email address and 72% do not have access to a company intranet. Despite this, we often see organisations attempting to use these channels (and other platforms used to communicate with information workers) to connect with their frontline workforce. Everyone on the frontline deserves a more equitable technological experience, which digital signage can go some way to balancing.” He added: “Digital signage is scientifically proven to be the most effective method to engage employees by stimulating their visual cortex and, when combined with behavioural science insights around screen location, placement, length of message and so on, the outcomes are extremely powerful. Particularly for the deskless workforce, digital signage presents an opportunity to use the right channel, at the right time, with the right message, targeted towards the right person, instilling a sense of value and recognition.” https://try.screencloud.com/state-ofdigital-signage-report huge virtual machines with graphics intensive power in order to do Bitcoin mining, say. This can generate hundreds of thousands of pounds of additional spend on a customer’s account within just a couple of days. Azure Fraud Protection tracks that automatically and notifies relevant people. It will also enforce multi factor authentication to stop that single point of failure.” Appleton adds that ALSO Cloud has other benefits, including the ability for partners to set individual prices for customers, change discounts, add in their own price-lists, sell their own products on the marketplace and take advantage of the white-label option. “A lot of people in the channel – platform partners, resellers and distributors – use our platform and have been doing so for many years. People might not know they’re using our platform because the white labelling is so good. ALSO only trades in 30 European countries, but our platform is used in over 140.”
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