technologyreseller.co.uk 39 PREDICTIONS 2024 Continued... e What is Vimeo going to be doing differently this year? One of our top priorities is to establish closer partnerships with Value-Added Resellers to strengthen Vimeo enablement. We are strengthening processes and communication channels to improve reach and implementation and to ensure that customers can go live with Vimeo quicker and more efficiently. Our teams are also working to support VARs with unique messaging across industries and in key functions. ‘Vimeo Marketing’, for example, is a solution positioned to help marketers package all video-related needs in one technology and execute video strategies efficiently and at scale to grow their respective businesses. www.vimeo.com TOLLRING Tony Martino, CEO of Tollring q What for you was the most interesting business development of 2023? AI was the biggest development both across the industry and within Tollring. AI and automation are becoming available to everyone, so resellers will need to quickly acquaint themselves with its value and advantages, as well as upskilling to maximise the new opportunities. w What’s new for your business for 2024? New for 2024 are Record AI (AI-powered call recording) and iCall Suite call analytics for Microsoft Teams Phone. Our advanced AI and automation ensures every call is analysed, amplifying the scale and pace of reviews, enhancing comprehension of customer sentiment and trends, and ultimately fostering huge improvements in the customer experience. e What are your plans for growth in 2024? In 2023, we achieved our highest revenues and profits across our cloud call analytics, call recording, collaboration analytics and fraud protection products. We have grown over 30% year-on-year and predict this will continue in 2024. The biggest opportunity is bringing analytics to the Microsoft Teams collaboration and calling ecosystem, alongside AI-powered call recording. r What are the opportunities for resellers this year? Microsoft presents the biggest opportunity, with value-added applications on Microsoft Teams, such as analytics and recording, being critical to service providers’ portfolios. Analytics is in demand and an expectation of end users. The acceleration of Microsoft Teams Phone adoption means providers must offer customer interaction analytics, customer engagement insights and recording compliance solutions that are as good as those available on other UCaaS platforms. OPENTEXT CYBERSECURITY Matt Aldridge, Principal Solutions Consultant, OpenText Cybersecurity q What for you was the most interesting business development in 2023? The same bandwagon everyone else is jumping on board – AI. We have been using this for years, but it has finally captured the imagination of the masses through the accessibility and real-time interactivity of large language and multimodal models. w What's new for your business for 2024 ? We are investing heavily in the AI ‘Aviator’ counterparts to the key products in our portfolio. This includes a Cybersecurity Aviator solution to assist analysts with threat hunting. Cybersecurity is a moving VIMEO Eugenia Oswaldt, Strategic Sales Director, Vimeo q What for you was the most interesting business development of 2023? One of the most interesting and transformative developments in the business world in 2023 was the acceleration of hybrid work and the widespread adoption of immersive collaboration technologies. The pandemic forced companies to rethink the way they work, and this transformation became the new norm. I never thought my Mum would ever use video-conferences in her lifetime! We've seen organisations invest heavily in solutions that enable seamless remote collaboration, ensuring that teams can work together effectively, regardless of their physical location. From Vimeo’s perspective, this development aligns with our core mission of empowering businesses to create, collaborate and communicate through video. We've witnessed a surge in demand for our video hosting, live streaming and video creation tools as companies recognise the value of video for connecting with their remote and distributed workforce. w What’s new for your business for 2024? We have exciting plans to further enhance our offerings for businesses. One of our primary focuses will be on continuing to improve the user experience and enable non-video professionals to use high quality, quick, easy to adopt video tools. We're investing in AI and machine learning immensely, like our one-take video creation tools, making it easier for teams to save on heavy production costs and complex review cycles. Additionally, we'll be expanding our integrations with other leading collaboration and productivity tools to embed Vimeo seamlessly in existing workflows. This will ensure that Vimeo integrates with the likes of Zoom, Microsoft 365 Suite, Adobe and more. Ask the experts: what’s on the cards for 2024? Eugenia Oswaldt Vimeo Matt Aldridge OpenText Cybersecurity Tony Martino
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