01732 759725 24 DISTRIBUTION Cybersecurity value-add distributor highlights the importance of ecosystems as it embarks on a new growth phase A record of growth The company’s new five-year Scale phase follows four distinct periods in Infinigate’s history: Foundation (1996 to 2005), characterised by relatively slow growth to €37 million; Specialisation (2005-2010), when the decision was made to specialise in cybersecurity; Evolution (2010-2015), when Infinigate consolidated its position as a specialist cybersecurity VAD, increasing turnover from €131 million to €296 million; and Expansion (2015-2022), a period of international expansion and rapid growth to €2.2 billion in turnover through a combination of organic growth and acquisitions. Schlichtherle said that Infinigate had been growing at a CAGR of almost 25% for the last 15 years and that growth would remain the Group’s ‘constant objective’, along with its unwavering focus on cybersecurity, secure cloud and secure networks. “We have chosen the tagline ‘spark your growth’ because we want to grow with our vendor partners, our reseller partners and our employees. There's so much opportunity in this market and together we can spark that growth. The cybersecurity market is inherently growing by 11% and we can do a lot more by bringing together the whole ecosystem of customers and vendors and partners and colleagues.” He said that the new logo reflects this ethos through the use of a lower case typeface to indicate openness and approachability; a variation on the infinite sign, representing infinite possibilities for growth; and the use of two colours – coral and blue – that are said to represent Infinigate’s dual approach of the digital and the human. “That's what Infinigate is all about,” said Schlichtherle. Key trends The value of combining a digital experience (for vendors and resellers) with a human element, was reinforced by Stuart Wilson, Senior Research Director, EMEA Partnering Ecosystems at IDC, who followed the unveiling of Infinigate’s new identity with a presentation on key market trends and their implications for distribution. He pointed out that despite an uncertain economic outlook, skills shortages, supply chain constraints and the war in Ukraine, end user customers are still focused on IT spend optimisation and are looking to leverage technology platforms to build a more resilient business. He added that this applies even to the two thirds of organisations in Europe surveyed by IDC that are predicting a recession in 2023. “Only 48% of those who believe there's going to be a recession say it's going to have a negative effect on their overall IT budgets. The key point is that for many of these customers that reduction in the IT budget only applies to certain areas. The good news is security risk and compliance investment is most immune from cutbacks. This is really positive for partners that are focused on security, because this is an area where customers can't cut back.” Wilson added that in IDC’s European IT Security Survey conducted in May 2022, more than half of organisations cited cyber resilience as a top priority, with one in two increasing their IT security operations budget as a result, due in part to the move to the cloud and the need for enhanced security. Cybersecurity value-add distributor the Infinigate Group has taken the integration of recent acquisitions, Nuvias (including Cloud Distribution), Vuzion and Starlink, to the next level with the launch of a new logo and strapline, spark your growth. As part of the Group’s new branding, unveiled at a partner event held at The Shard, London and streamed to stakeholders across EMEA, Microsoft cloud distributor Vuzion, which was acquired by Infinigate in August 2022, has changed its name to Infinigate Cloud. Nuvias/Cloud Distribution (acquired by Infinigate in July 2022) and Dubai-based VAD StarLink (acquired by Infinigate in October 2022) are expected to adopt the Infinigate name at some point in the future. For the time being, however, all three are continuing to use their existing names combined with the suffix ‘an Infinigate Group company’. Infinigate Group CEO Klaus Schlichtherle told assembled reseller and vendor partners that the rebrand heralds a new era of growth for the distributor that will see it scale from a turnover of €2.6 billion (projected) in 2023 to €5 billion in 2027 and expand its geographical footprint from 50 countries today to potentially 100 by 2027. Infinigate unveils new brand identity “The rebrand heralds a new era of growth for the distributor that will see it scale from a turnover of €2.6 billion (projected) in 2023 to €5 billion in 2027” Klaus Schlichtherle
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