BUSINESS BRIEFING technologyreseller.co.uk 31 Traditional businesses in the IT industry have long favoured customer relationships built on the work of a team of dedicated account managers personally liaising with their clients. There’s a buzz in the office, the phones are ringing, and customers get the personal touch. What could be better? Well, nothing potentially, but there’s a limit to what you can do. How about keeping those great traditional elements, whilst also embracing a complementary online approach – giving you, and your customers, the best of both worlds with an ecommerce platform like tradeit from Red Technology. There’s a host of ways this approach bears fruit, and sales teams are quickly realising the benefits of this joined-up thinking. Large and complex Catalogues/Pricing It’s not uncommon for companies to have large online catalogues and complex pricing models but managing them can become overwhelming. Tradeit’s pricing manager allows easy management of complex and unique pricing structures without the huge administration requirements they normally require. There’s also the scope to cater for more complex product sales using online product finders, configurators, and advanced search capabilities meaning customers spending hours on the phone with technical teams are a thing of the past, and less in-house expertise is required too. Multi-system Integrations & Managing multiple vendors Key to improving the efficiency of any business is utilising automation and integrations where possible, including online. Integration between an ecommerce platform and back-end systems can reduce errors, avoid de-duplication, save money, reduce resources, and drive up revenue. Through integrations with industry-recognised feeds like Icecat and CNET, products can be transposed to the web, quickly and efficiently, with updates and maintenance managed for you. Self-service portals No matter how good, or dedicated, your sales team are, they’re not available 24/7/365. Not only that, customer familiarity with online ordering also means they’re happy to self-serve. They do it all the time in their personal lives, so it’s not unusual. They don’t always need the personal touch, so you don’t always need to provide it. Sometimes, it’s more efficient for your business and your customers to not! Let them manage users, view & pay invoices, register their equipment, add warranties, request quotes, view reports, discover compatible peripherals and much more, all in their own time. Quoting/Account Management Automate quotation generation, response, and purchase by driving it all through your ecommerce platform. Use tradeit to manage quotes for your products (or services), receive quote requests, process them, and send them back to your clients’ accounts and by emails. Automation/Personalisation In its most basic form this could be automatically displaying content or offers that your customers may engage with, but the scope is far greater and could include hyper-personalised campaigns automatically driven from existing, or live, data across any of your business systems without any additional resources. Red Technology deliver class-leading ecommerce solutions for the IT industry via the tradeit ecommerce platform and range of complimentary services. For more information call 01865 880800 or visit https://www.redtechnology.com/it Click here to read an extended version of this article. The next evolution of B2B ecommerce is already shaping the IT industry Distributor ERP Distributor Vendor International website UK website tradeit ecommerce platform 3
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