01732 759725 12 BUSINESS BRIEFING Neomounts has added versatile new conferencing solutions to its already wide range of floor stands and wall mounts. With the new additions to our line-up we expect this momentum to continue, reinforcing our position as a true specialist in high quality AV and IT mounts. You have a very broad product offering, with solutions for everything from tablets to video walls. Are there any requirements you don't cater for? ST: Our assortment covers every customer requirement and with constant updates, we are always focused to stay on top of trends – ensuring our range continues to meet the needs of our customers and their businesses. With nearly 600 products to choose from and a choice of good, better and best models across our ranges, we have something for all budgets and applications. What are the fastest growing parts of your portfolio, and why are they doing so well at the moment? ST: We are seeing growing demand for permanent and premium mounting solutions, driven by hybrid working – this is also driving the need for video conferencing solutions. At ISE we showcased our latest ranges, including our new collaboration solutions – View the lineup. Our new collaboration trolleys – both manual and motorised, in particular, attracted a great deal of attention due to the prominence of video meetings. They work well as bundled solutions, as a universally compatible video bar and multimedia kit enables the installation of a separate universal cam and multimedia device. Both motorised and manual options within the range are creating new opportunities for our focused resellers. We are always adapting our assortment to meet the latest trends in AV and IT and have many more developments to come in ergonomics, home, gaming, collaboration, flex desks, digital and education – with a big focus on esports as the market is demonstrating. Watch this space. What is your route to market in the UK and how has that evolved in the last few years? ST: Our goal is to be the preferred brand for mounting solutions, particularly when it comes to working with resellers who focus on display brands. To this end, we have been working with Northamber to market our products jointly with display vendors like Avocor for example, along with our partnership with video kit suppliers for our video conferencing collaboration. We are building a strong positioning as an accessories brand with value In its 5th year of being stocked at Northamber, Neomounts is the leading European manufacturer of affordable AV and IT mounting solutions, with the industry’s most comprehensive line-up of high-quality mounting solutions. In this Q&A, Suzanne Tiernan (ST), Head of Sales UK & Ireland, highlights key growth areas and opportunities for resellers. What impact has your 2021 rebrand from Newstar to Neomounts had on your business in the UK? ST: The brand refresh focus was to increase awareness and strengthen our position within the market. Raising the awareness of our range – offering a one stop solution, along with the tools, supply and service we offer. Since making the change, we have seen considerable growth, both across Europe and within the UK and Irish market. New conferencing solutions
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