COVER STORY 01732 759725 32 Ali Mohsin, Growth & Strategy Director at 2Connect Digital Solutions, explains how the company plans to supercharge its growth – and outlines what resellers can look forward to seeing at its new product launch event on November 1 and Wavenet. With his experience of Tier 1s and MSPs and his knowledge of 2Connect, Ali is the ideal person to accelerate our growth plans and effectively create a 2Connect 2.0, built on strong vendor partnerships and eye-catching products that give resellers a competitive advantage at a time of huge change and opportunity in the channel. Our entire leadership team is excited and keen to see Ali lead the next phase of our growth journey.” Mohsin adds that now is the perfect time for 2Connect to put its growth strategy into practice. “There are so many things happening in our industry and the broader market right now that play to 2Connect’s strengths. The post-pandemic world is completely different to the pre-pandemic world, with remote working, hybrid working and greater acceptance of the cloud and hosted solutions, all of which are driving demand for bandwidth and stable, reliable connectivity. Then, there is BT’s big switchoff in 2025, which is causing a huge number of businesses to seek alternative connectivity and digital solutions. With our new offerings, 2Connect is well placed to meet existing customers’ demand for additional services and to capture new business in a changing market landscape.” As part of its growth strategy the company is expanding its product offering in three main areas: 1 Connectivity – including a 1Gb fibre leased line for just £129 (see box); 2 Cloud Telephony – including Hosted Voice (2C HV), developed in conjunction with BT and available to resellers on a white-label basis, if required, and 2Connect Teams Voice (2C TV) which enables external calling on Microsoft Teams; and 3 Cloud Contact Centre – the 2Connect Contact Centre (2C CC) sourced through an exclusive UK distribution agreement with INOVO, under which 2Connect will provide a UK interface for the South Africa-based cloud contact centre vendor and a service wrap for customers and reseller partners. It’s all change at 2Connect Digital Solutions as the network connectivity provider previously known as 2Connect Data Services prepares to supercharge its growth with an expanded product offering, new branding, ground-breaking partnerships, and a new management team with more than 100 years of combined experience in connectivity and unified communications. The company’s growth drive started in February with the appointment of Ali Mohsin as Sales & Strategy Director to lead its evolution from a one-product company, selling just leased lines to enterprises and service providers, into a multi-product company with an expanded product offering for existing customers and the reseller community. 2Connect Founder and Commercial Director Paul Botham believes Mohsin is the right person to take 2Connect on the next stage of its development. “I have known Ali professionally for over 10 years from his time at Vaioni Wholesale Meet the 2Connect of the Future Paul Botham Connectivity – 1Gb Fibre for just £129! Building on its leased line heritage, 2Connect has established an SDWAN team and is continuing to provide connectivity via its own fibre network. Created through strategic relationships with Tier 1 partners like Openreach, BT Wholesale and Neos Networks, this currently covers over 12,000 postcodes in London, Birmingham, Manchester, Liverpool, Leeds and Leicester. “The beauty of this network is that it's not something we’re rolling out. The network is already in place; we are just utilising existing Tier 1 infrastructure in a particular way so that it has become possible for us to launch a 1Gb leased line for as little as £129. “With FTTC, ADSL2+ and PSTN going, everybody is pitching FTTP and SOGEA. We feel there is a gap in the market for SMEs that require business-grade connectivity but don’t have the budget for a traditional leased line. At £129, our 1Gb leased line is not as cheap as a typical SoGEA or FTTP connection, nor is it as expensive as a leased line. We feel it will be quite disruptive because even the altnets, which are considered to be very, very competitive, can't hit those sort of price points. “We've not reinvented the wheel. All we've done is utilise existing infrastructure, productised a competitive offering and established a route to market that complements resellers who serve the SME and mid-market customers and who typically don’t have big budget to spend on connectivity. “2Connect Metro is Ethernet-delivered, Ethernet-based, meaning it has the same SLAs as a leased line, and it is delivered as guaranteed, uncontended bandwidth. The launch of our 2C Metro 1Gb fibre leased line for just £129 will, I think, be ground-breaking.” 2Connect has created a separate fibre network in London, 2Connect Capital (2C Capital), that integrates disparate altnets within the London area under one procurement process, one SLA and one price point. In Central London, the 2C Capital 1Gb fibre leased line, running off 2Connect’s own core infrastructure, is available for just £199. Supercharging growth in partnership with
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