01732 759725 BUSINESS BRIEFING 48 Employee engagement – check out our top 6 signs of a frustrated employee A recent employment survey showed that most employers were confident in retaining their existing staff. Yet the same survey to employees stated they would be looking to change jobs within the next 12 months. What this highlights, is a lack of insight into employee engagement. With job vacancies now outnumbering candidates, and social media making it increasingly easier for potential employers to access candidates, now is a good time to consider how to ensure you retain your talented employees. If you value your staff and don’t want to lose them, taking the time to ensure that your staff are engaged and committed to your brand rather than assuming everything is fine could save you time and money and avoid having to recruit and train new employees. If you aren’t sure which camp your employees fall into, here are our top 6 indicators that your team are not engaged and may well be looking elsewhere to fulfil their career ambitions… 1 Excusing themselves from company events/socialising 2 Increased sickness/absence from work 3 Procrastination/lack of attention at work 4 Wanting to work from home frequently (without valid reasons) 5 Constantly checking mobile phones/social media 6 Getting frustrated with work easily If any of your valued employees are showing signs of frustration, then it’s time to refocus your employee engagement strategy. If you can resolve the issue, you can keep hold of your dream team. Clearly defined career progression plans, help with juggling workloads, clarity on how to approach tasks and salary reviews can all make a huge difference in keeping employees engaged and happy in the workplace. For advice on the current market, or help with fulfilling your recruitment needs, give Max Levenger or Lynsey Arnold at Henley Executive a call on 033 568 4888. https://henleyexecutive.co.uk BUSINESS BRIEFING - RECRUITMENT Marketing problems and how to fix them By Richard Knight, Director of channel marketing specialists GetCrisp. Part 3 of 6: You’re lost in a crowded market Let’s be blunt: a lot of resellers are hard to tell apart. UK resellers number in the thousands, so some overlap is expected. But in a competitive market, you either stand out or lose out. This article is all about how to set yourself apart. Everyone knows that in marketing, you need a USP, or unique selling point. Why else would customers choose you over your competitors? For resellers, your USP might not be your products. It’s important to be honest about this, so you can work on your actual USP: you. You may sell similar products to your competitors, but you and your team are unique. Getting some authentic personality into your marketing content will make your online presence more appealing and memorable. Do you have any big characters at the office? Eccentric directors? Unusual hobbies or backgrounds? Use it! Try introducing team members through ‘meet the team’ posts discussing their skills and interests. We find repeatedly that these outperform impersonal, product-based posts. This personalises you and your team, reassuring prospects that you’re experts and actual human beings! As the saying goes, people buy from people. For longer-form content, try writing blogs from the perspective of experts within your team, like engineers and directors. This could be anything from advice to amusing anecdotes. They can post it on LinkedIn, to increase their network and engage with potential leads. The second purpose is SEO. Include relevant keywords and post on your website. Our research has found that for SEO, 800–1,200 words is an ideal length. That will attract traffic to your site. And there, potential leads will encounter a business with actual personality. Finding your own voice is one of the most rewarding things in marketing. It’s a challenge, but these tips should make it easier. BUSINESS BRIEFING – MARKETING getcrisp.co.uk 01273 284004 [email protected]
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