technologyreseller.co.uk BUSINESS BRIEFING 49 still activating about six or seven Nerds every day who have gone through the onboarding process. We don’t want Nerds sitting on the platform with no jobs, so our priority now is to increase awareness with customers and businesses – to let them know that we exist and that we can take the pain of IT support away and help them increase their productivity. It’s getting that message across that’s important.” In addition to tried and trusted business generation methods like Google Search, NerdApp is developing other ideas including partnerships with software vendors that could see it selling software bundled with its support services, with automated software delivery and licensing fulfilled by the vendor. On the hardware side, it is approaching companies like HP and Dell with the intention of becoming an authorised partner and pushing Nerds through the certification process. “Because we are so flexible and because we develop and integrate, when an opportunity arises, we can quickly build the workflow, send out the messaging, start the conversation with Nerds, saying ‘If you upskill, this is how much more you can get paid per hour and how many more jobs you can get’. Then, if we need more Nerds, we can run an advert and get 100 people to sign up quite quickly.” Big in the US In the meantime, NerdApp plans to continue its overseas expansion, focusing primarily on the UK, Europe, Australia and especially the US. “We only launched in America three months ago and revenues there have already reached UK levels and look set easily to overtake them. Because of the size of the population, 330 million, and because people there are more used to using apps and on-demand services than the rest of the world, the cost to acquire customers in the US is lower and the usage rate is higher.” What America has in common with the rest of the world, which Wetherill says bodes well for the future, is instant familiarity with the NerdApp branding. “The word Nerd is understood the world over. In China, they know what a nerd is. Africa is the same. That’s why we’ve kept the word Nerd. We’re proud to be called nerds. It’s a badge of honour for us.” Recruitment in the current climate We are currently in one of those unusual periods in recruitment where there are a multitude of jobs available, and a real shortage of candidates who are looking or on the market. This has a real effect on a company’s ability to attract the right people and secure them into the position available and process change may be needed to ensure success. Within the current market, the abundance of jobs and talent shortage is creating a situation where the candidates hold a lot of power. They can now be pickier than ever before with who they choose as their employer. They are also more likely to receive a counteroffer from their existing employer, and salary, benefits and hybrid working/working from home have become real pain points during offer negotiations. Here is our advice on how to avoid the current pitfalls of the recruitment market: 1 Flexibility is key – does this position need to be full time office-based or could it be hybrid? Could you be flexible with the salary/job requirements to secure the right talent and invest long term to help elevate your business? 2 Speed is everything. When you are setting the job requirement and taking the plunge to recruit, allow pre-set times for meetings so that you are able to move quickly to secure interviews with candidates. Also consider holding first stage interviews over Teams/Zoom to speed up the process and be prepared to hold second stage interviews/make decisions within 24-48 hours of meeting with a candidate to avoid them being swept off the market by one of your competitors. 3 And finally, if you can wait 3-6 months before taking the plunge to hire, then it could be worthwhile waiting it out to see if the market settles. Sometimes these market fluctuations are short-lived. Rather than employing the best option on the market right now, who may not be the best option for your business, by waiting it out you could secure yourself someone who truly wants to be part of your business and wants to help it grow. https://henleyexecutive.co.uk BUSINESS BRIEFING - RECRUITMENT
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