technologyreseller.co.uk If you no longer wish to receive Technology Reseller magazine please email your details to [email protected] COMMENT 03 Even before Russia invaded Ukraine, people were talking about a new age of uncertainty. The spectre, no the reality of rising inflation and energy crises reflecting that period in the 1970s when the term was used by Keynesian economist JK Galbraith as the title for a TV series and book on the history of twentieth century economics and politics. Kaseya’s latest MSP Benchmark Survey, which we discuss with Chief Strategy Officer Mike Puglia on pages 18 and 20, highlights the extent to which rising fuel prices and wage inflation caused by the skills shortage are making life difficult for MSPs by increasing prices and putting pressure on margins at a time when their customers face the same challenges. He suggests that MSPs can alleviate some of this pressure by automating more of their own processes and by consolidating their technology stack, both of which actions will help reduce their cost base. The great advantage MSPs have is that they can make the same recommendation to their customers and increase revenue by encouraging them to accelerate their digital transformation. This is exactly what Microsoft is hoping to encourage its partners to do with the Microsoft Cloud technology stack, which they can use to differentiate themselves and digitally transform not just their customers’ but also their own prospects. As we explain on page 47, Microsoft is evolving its Microsoft Partner Network into the Microsoft Cloud Partner Programme to enable more resellers to meet the needs of customers, who it says are now driving the market, whereas in the past technology advances were mainly pushed by Microsoft and its partner community. Microsoft’s own analysis shows that partners that invest in specialisations are growing at twice the rate of the whole cloud partner base, which itself is enjoying respectable annual growth of 32%. Digging deeper it found that there was a subset of thousands of resellers that are growing at more than 140% for three main reasons: they are more digital than the average, investing in their own marketplace and leveraging partners’ marketplaces (including Microsoft’s); they actively partner with organisations that have complementary capabilities; and they are most active in Microsoft’s co-sell programmes. It seems that in this age of uncertainty, digital transformation for you and your customers is something solid to build on. James Goulding – Editor, [email protected] Technology Reseller is published by Kingswood Media Ltd., 10 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] www.technologyreseller.co.uk No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2022 Kingswood Media Ltd. Design: Sandtiger Media www.sandtiger.co.uk 04 What’s New A selection of the month’s best new products and services 07 Distributor News Exclusive Networks records first €1 billion quarter. 09 Working Together A round-up of the month’s new distribution agreements 10 Reseller News Digitopia launches world’s first Metaverse Readiness Index 18 Managed Services MSPs face growing compliance and supply chain challenges 29 Storage Hammerspace appoints Spinnaker to drive EMEA sales 32 View from the Channel With Adrian Overall, CEO of CloudStratex 34 Security How Pindrop is helping to tackle voice fraud 40 IP Telephony Snom celebrates first 25 years 44 Unified Communications Voiceflex expands offering with unified communications as a service 46 E-commerce Introducing Doji, the next generation marketplace for used mobile phones 47 Partner Programmes What the changes to Microsoft Partner Network mean for you 48 IT Support NerdApp targets IT service providers 50 People New faces, new places v48 · 2022 technologyreseller.co.uk Comment Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at www.technologyreseller.uk/register Read Technology Reseller online, on tablets and smart phones www.technologyreseller.uk Join us : Follow us @techreselleruk www.facebook.com/TechnologyResellerMag technology-reseller-magazine Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Group Sales: Martin Jenner-Hall 07824 552116 · [email protected] or [email protected] Art Director: Nick Pledge 07767 615983 · [email protected] Advertising Executive: James Trim 01732 759725 · [email protected] ISSN 2632-9301 (Print) ISSN 2632-931X (Online) Thursday 26th May 2022 The Hilton London Bankside 2022 www.trawards.co.uk Thursday 26th May 2022 The Hilton London Bankside VOTE NOW FOR YOUR FAVOURITE DISTRIBUTOR
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