Technology Reseller v39

01732 759725 14 NEWS : DISTRIBUTORS Midwich officially opens UK’s largest multi-brand experience centre After more than a year of remote working, Midwich Group, the specialist audio visual distributor, has officially opened Innovation House, its 50,000 square foot experience, training and event facility in Bracknell (UK). On May 19-20, as part of London Digital Signage Week, it also hosted its first event, for Midwich and PSCo channel partners, in association with Absen, BrightSign, HYPERVSN, Peerless-AV and Tripleplay. Home to five leading distributors – Midwich, PSCo, Holdan, Invision and Sound Technology – Innovation House features the UK’s largest multi-brand experience centre showcasing more than 200 AV, Unified Communication & Collaboration (UC&C), broadcast, smart home and rental solutions from 50 manufacturers. The multi-million-pound facility gives vendors, resellers, consultants and end users the opportunity to experience technology at first hand, make side-by- side comparisons and take advantage of dedicated training, testing and demonstration facilities. Jenny Hicks, Midwich Group Head of Technology, said: “We cannot wait to welcome people to Innovation House, our multi-purpose technology destination, boasting dedicated training rooms, an R&D demonstration area, a service and repair centre, as well as warehousing facilities, including specialist logistics and pre-delivery inspection. As the largest experience centre in the UK, a whole suite of technology will be on display, bringing together professionals from across our industry in one custom-built location.” Mark Lowe, Midwich Managing Director, UK&I, added: “We are delighted to announce the official opening of Innovation House. Innovation House reflects our ambition to expand the depth and breadth of the services that we offer. We wanted to provide a destination where industry can reconnect and experience what great technology is on offer, all in one place. We feel like we have succeeded in delivering on our goal and we look forward to welcoming our partners to site. We cannot wait to hear what the industry thinks.” Innovation House is home to 80 product and technical specialists from across the Midwich Group who will be on hand to provide guidance, knowledge and training support to help visitors create the perfect technology solutions for their or their customers’ needs. Partners can book a private tour of Innovation House by getting in touch with their account manager or visiting the dedicated Innovation House website. https://www.midwich.com/campaign/ innovation-house/ Vuzion logo displayed on the Williams Racing FW43B Vuzion, the cloud aggregator and distributor, has joined Acronis in its support of Williams Racing through the Cyber Protection Partnership between Williams and Acronis. Under the partnership, which has been in place since the start of the 2018 Formula One season, Acronis supplies the Williams team with Acronis Cyber Protect, a unique AI-enhanced solution that integrates data protection with cybersecurity. As the Acronis #CyberFit Delivery Partner, Vuzion will see its logo displayed on the Williams FW43B car in eight races starting at the Monaco Grand Prix scheduled for May 20-23. Michael Frisby, Managing Director of Vuzion, said: “At the heart of Vuzion’s values is a passion to be the best partner we can be each day for our vendors and resellers. We are only successful if our partners are successful! Our #Cyberfit Delivery Partnerships with Acronis and, by extension, our shared commitment to the Cyber Protection Partnership with Williams, are tied to that philosophy.” n Elsewhere on the grid, cybersecurity company SentinelOne is working with the Aston Martin Cognizant Formula One Team. As Official Cybersecurity Partner, it is using its AI-powered Singularity XDR platform to protect the team’s data and systems from advanced cyber threats. SentinelOne’s partnership with the Aston Martin Cognizant Formula One Team builds on an existing relationship with Aston Martin Lagonda, which, in 2018, selected the Singularity XDR platform to protect every Aston Martin cloud workload, IoT device and endpoint.