technology
reseller.co.uk
COMMUNICATIONS
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teams in areas such as headsets, audio
conferencing, IP Telephony and video
conferencing.
“Auto provisioning has been
dramatically expanded, too, complemented
by a ‘compendium’ of support services.
For example, we offer buy-back and
refresh programmes to reduce the cost of
technology. Estate Management, including
end point ‘Geo Tag’ location tracking,
remote firmware upgrades, remote periodic
setting synchronisation, Health Status
device tracking and WEEE disposal, are
part of a ‘cradle to grave’ proposition.”
James adds that in a period of change,
when the roles of resellers and their supply
partners remain fluid and adaptable, the
most nimble and forward-thinking channel
partners maintain a competitive advantage
by blending their own skills with third party
support, as part of a seamless ‘knowledge
bank’.
“Where our most successful partners
are enjoying the biggest success is
founded on UC deployment, with Cisco
Jabber and Microsoft Skype for Business
really leading the way in terms of projects,”
he explains. “Resellers are embracing data
roll-out and licence deployment, but it
doesn’t just stop there. They are asking all
the right questions about all technologies,
from a patch lead that plugs into an
IP device through to a USB handset or
headset for soft phone functionality.
“It’s not always that easy to do
because there are so many people
responsible who get involved in so many
different projects. There is a networking
specialist, a licence expert and also a
collaboration specialist, for example; a mix
of different technologies, a mix of contacts
and a mix of solutions. Resellers need
to be grabbing as much of the available
income as possible, but it’s not always as
simple as it seems.”
James adds that, with its expertise
and broad service and support offering,
Nimans is set up to help resellers
overcome obstacles and complexity.
“We are the crutch for them to lean on,”
he says.” We cover all end point bases due
to our expertise in-house. The people who
are growing the quickest and fastest see us
as a ‘destination’ for UC devices. By that I
mean that as soon as someone mentions
an end point or ‘voice’, they think Nimans
and come to us and get us involved.
“Even though the industry continues
to innovate and diversify with off-premise
cloud-based platforms competing with
on-premise hardware, Nimans remains
the go-to service provider for thousands
of resellers across the country. We have
evolved so our customers can embrace
different ways of running their businesses.”
James points out that the end point
and the service wrap around them are
crucial, and that this encompasses not just
the delivery of the device but the whole
journey from start to finish.
“A UC voice roll-out could take anything
from six months to three years before
actual implementation. We understand the
intricacies and are in it for the long haul.
We have the manufacturer relationships,
too; our focus is across the board. We
understand that a UC device isn’t a
peripheral component; it’s an integral part
of the overall solution. That’s our speciality.
“More and more customers understand
the value of having expertise ‘on tap’ in the
devices world. A big part of our service wrap
is being the gel between vendor and reseller.
We oil the wheels and bring both parties
closer together. That could be helping with
price support through to choosing the most
appropriate technologies.”
In conclusion, James says: “The
year ahead will be good for us and our
customers. There’s so much growth potential,
particularly around UC deployment. All our
strategic vendors are forecasting growth, with
UC at its heart. The journey has a long way
to run, but the destination and the promised
land are already in place.”
0161 925 1900 •
Get Ahead With Nimans
Nimans says its unique two-in-one convertible headset
has become an instant market hit and captured the
imagination of the reseller channel.
Its exclusive Radius Aero provides
the freedom to switch from monaural
to binaural versions in a few seconds
and has triggered an impressive sales
surge with hundreds of devices sold
within the first few months since
launch.
“There’s nothing quite like the
Aero on the market. It’s a very cost
effective and flexible all-round
solution for quiet or loud zones
across any office location,” says Jason
Welsh, Nimans’ Headset Business
Manager.
“It’s really captured the
imagination of resellers, with initial
demand far exceeding expectations. From a standing start,
more than 300 were sold within the first few weeks and
momentum continues to grow.”
Jason adds: “Feedback from resellers indicates
customers appreciate the lower cost of maintenance and
flexible purchasing possibilities. They can buy the boom
arm in bulk and then purchase monaural and binaural
headbands flexibly. In addition, when new members of staff
arrive they simply replace the boom arm and don’t have to
buy a complete new headset. Users can experience less
distractions and more rewarding customer calls by switching
to a binaural version when required.”
In a further boost, Nimans has launched the Radius
2400 professional office headset, boasting a ratchet-
style boom arm with noise cancelling microphone and
headphone-style large ear cushions for all-day comfort.
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&
✓
James Burns,
Head of Sales
(Systems Integrators and Major Accounts),
Nimans
Jason Welsh,
Headset Business Manager,
Nimans
