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primary device people use to get
information, to save information –
not only consumers but also office
workers using BYOD devices.
(
Answering the question more
directly, Paul Birkett referred to
the future launch of the Smart
Security manager app incorporating
KNOX, Samsung’s security platform
for mobiles, which has now been
extended to other product areas
including print. He said:
“In this
context, KNOX for printing is
actually quite a big deal, because
KNOX is the most secure mobile
device platform on the market
today. We have implemented a lot
of the same capabilities that exist
in KNOX around ARM DPM, around
BIOS protection, around malware
protection, and made it simple and
not hidden behind some obscure
IT management platform. Anybody
can press the big green button to
secure their device. I think we have
potentially done something that
takes the whole security headache
away. We have done our own
research and we believe we easily
match the best on the market,
which will be HP.”)
PrintIT
:
Samsung has been
expanding its solutions and
services, for example with the
acquisition of PrinterOn and its
relationship with Nuance. Are
you going to pursue a strategy of
alliances and acquisitions in the
future?
Dr. KiHo Kim
:
Our strategy is
to provide a global platform for
copiers and printers, like MX4 and
MX7, but the solution on top of it
is not global but localised, because
the right solution and service
varies depending on the region and
country and the vertical market.
Even in the same vertical market,
companies will have different
applications and need different
solutions depending on their size
or speciality. One company cannot
provide a solution for all. That’s why
we have open platforms, so that
our partners can easily programme
and provide a customised solution
for the end customer. We cannot
do that. In each market the local
reseller or local dealer knows their
customers very well and already
has strong relationships. We
provide them with the tools so that
they can provide solutions, in a
better way with less cost.
PrintIT
:
A lot of your competitors
are moving into 3D printing. Is
this technology of interest to
Samsung?
Dr. KiHo Kim
:
Yes, but in the
long term. Right now, we are
watching and preparing for it.
3D printing is in the early stages
and needs to overcome the gap
between market expectations and
current technology. They haven’t
crossed that chasm yet, but they
are working on it. We think it is
interesting technology and our R&D
centre is working on it. But right
now we are waiting.
(
Perhaps shedding light on the
large number of inkjet patents
Samsung has been accumulating,
a Samsung marketing executive
added:
“3D printing is an
interesting area, but in terms of
business we are not considering
it yet. But, as you may know,
Samsung has a huge R&D
organisation and some of our
engineers are doing research in
I think
we have
potentially
done
something
that takes the
whole security
headache
away.
Continued...
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