Print.IT Reseller- issue 95

01732 759725 44 VOX POP Unfortunately, one potential barrier to cloud print adoption is the possibility of it being overlooked in the first place! continued... in the cloud vs. on-premises. “Being in the cloud doesn’t give me the flexibility for deployments and features that my organisation needs. It’s too complex. – another misconception. It’s possible cloud apps may have some limitations due to native cloud considerations. However, Kofax manages this with providing feature-rich print management that can be deployed in a hybrid environment for the use cases that require extended features and functionality. For instance, integrations with cloud-based apps with on-premises based solutions to extend all customer use cases and feature concerns. This flexibility then allows the customer to migrate on their timeline.” www.kofax.com Mark Ash, Chief Revenue Officer , Konica Minolta: “Unfortunately, one potential barrier to cloud print adoption is the possibility of it being overlooked in the first place! Whilst the benefits of cloud hosting have become particularly evident since the pandemic, some businesses still manage to overlook their vital print function when they migrate to a cloud-based approach. This leaves this critical function running on local servers with limited functionality and inflexible working options, not to mention the cost and inconvenience of having to maintain infrastructure and the associated systems at each location. “In some instances, there can also be a reluctance to embrace a cloud print approach due to concerns over security, but ironically one of the biggest potential issues with some legacy print systems is their lack of adequate protection. Data is the most valuable thing that any business owns (even print-related data) and its security must be paramount. To address this, our fully secure and affordable cloud print solution not only unburdens the in-house IT team and makes the full provision of print services seamless, but it also enables a full zero trust policy to be implemented to ensure the strictest security using a modern datacentre that is fully hardened to attack. “Our cloud print solution datacentre is certified in accordance with ISO 270015 and full GDPR compliance, along with end-to-end encryption of data and the use of different locations for the main and backup data centres, ensuring continuity in the event of a disaster. Added to these, all the facilities have 24/7 monitoring, an uninterruptible power supply and automatic security updates – all of which an in-house print server and network would struggle to achieve on a realistic budget.” www.konicaminolta.co.uk Adam Bishop, CRO, EveryonePrint: “The hardest barrier to overcome is customer awareness of how their problems are solved and their requirements determined. It’s about customers understanding their options in the market – and making that decision is much harder today since the upgrade is a completely new product, not just a change in price or characteristics. “Cloud software abides to various security requirements and protecting confidential data and printer users is crucial – so customers know data remains safe. Hybrid Cloud Platform (HCP) is designed for zero trust, and a lot of risk is dodged with a cloud service offering features suitable even for a zero trust environment. HCP complies with well-renowned security standards and is ISO-27001 certified. “People can utilise services available anytime from anywhere using any device with an online connection. High availability is one of HCPs greatest features, being hosted on AWS in five locations with three availability zones each. This ties into data sovereignty, as HCP meets data sovereignty requirements on data residency and localisation for all locations. “Infrastructure flexibility is a big issue for print customers. With HCP, customers technologies that are on offer. “Lastly, it is important for any business to understand the full potential cost savings that they could achieve through the adoption of cloud-based services. This includes the additional costs that are obtained through the removal of on-premise infrastructure and additional software, support and services that have been historically required. At first sight, subscription-based SaaS solutions can appear expensive compared to onpremise perpetual license alternatives and we ensure that all costs are considered - ensuring a true cost comparison.” www.sharp.co.uk Gabriella Garner, Senior Director, Product Marketing, Kofax: “The biggest barriers are based on misconceptions. The cloud isn’t as secure as on-premises – in fact, cloud is more secure because the customer will have SOC/ISO compliancy, as well as industry and geo-political requirements like GDPR and HIPAA. While security in the cloud is important, application security is equally important, and this is where Kofax adds significant value. Security is at the forefront of our solutions, where Kofax offers multiple levels of security including document encryption, document storage in customers’ secure cloud, Azure AD authentication/Google Workspace, zero trust network to name a few. In addition, our secure print functionality controls access to printers and MFPs, ensures document confidentiality, and so on. “It’s cheaper to run on-premises and with less control is another common misconception. However, the solution is being managed in the cloud for the customer. The IT department will have more time as they aren’t managing upgrades/patches or having to stay updated on the latest security exploits. This leads to a better TCO when running Gabriella Garner Mark Ash Adam Bishop

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