01732 759725 44 VOX POP bids and tenders and demand you identify your sustainability aims, practices and outputs. “When it comes to attracting talent, being sustainable is critical. We’re in an era where employees come to me with ideas to implement and want to know what actions we take to be sustainable. I believe that failing to execute a sustainability plan may result in the loss of talented people. Being sustainable can also drive employees to work harder because they see the value in what the organisation is doing to make a difference. “The very definition of sustainability is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. That says to me that the very nature of sustainability is longevity, and any business looking to be successful would need to and would want to work with organisations that put sustainability high on their business agenda.” Kelly Harris: “From what we have observed, it’s a significant extent and increasing each month. Many of our customers have well-developed sustainability programs and are rightly pushing their suppliers to provide key sustainability data and align with the customers’ values and programs. These days it’s a necessity to demonstrate your commitments and performance, it’s also a differentiator for companies that can show stronger progress on sustainability. “The same trend carries over to employee recruitment and retention. Employees want to work for organisations that share their values and where they feel their individual efforts, interests and values are recognised and that they can make a difference.” Richard Hinds: “It is becoming increasingly important for organisations, no matter which industry, to have sustainability high on their agenda. Now more than ever, employees are placing real importance on a sustainable workplace and want to ensure that their values align with those of the company they work for. “Customers are also considering sustainability as it becomes a core part of the buying process, with consumers considering aspects such as carbon footprint and recycled packaging.” Andy Ratcliffe: “If an organisation is truly committed to improving environmental performance then this cannot be addressed by just looking inwardly. Their true green credentials will have to be reflected across the supply chain. “We are now able to see beyond ‘greenwashing’ and the pressure is on businesses to deliver actual results. This creates opportunity for those who stay beyond the curve and are committed to making an actual difference as their credentials will stand up to scrutiny. “From our research, sustainability goals are driven from the top of an organisation down, and this is where we target to drive business optimisation for clients – and the two go hand in hand. That’s where we are able to realise true business value ahead of our competitors.” Graeme Savage: The investment SOS is making towards a cleaner, greener business has been positively received by clients, strengthening our relationship as their trusted and valued business partner.” From our research, sustainability goals are driven from the top of an organisation down, and this is where we target to drive business optimisation for clients Mark Bailey: “As we have seen a great uptake in our green print programme. We know that having strong environmental credentials gives our business an advantage. Whilst some customers may not always understand this, which is where we try to educate them, and they can then show a sustainability offering to their employees, so they feel like they work for a company that’s making a difference. “On the whole, however, whilst in the business environment a competitive advantage is excellent, it’s genuinely great to feel that we are doing the right thing as a responsible company.” Ato Nimoh-Brema: “Our approach to sustainability has evolved. We’ve gotten to the point where clients ask us if we can share best practices; after all, we’re a managed services provider, and one of our capabilities is cloud printing. The cloud is changing the way IT infrastructure consumes electricity. If done correctly, it has the ability to reduce carbon emissions. As a result, the issue becomes: how can we assist our customers in achieving their own sustainability goals through our products and services? PrintIT Reseller: Does strong environmental performance provide a valuable source of competitive advantage? What, if any, business value have you seen from your sustainability efforts? continued... Kelly Harris
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