PRINTITRESELLER.UK VOX POP 45 IT leads expect the shift to hybrid to be a permanent one – our research found that they expect less than two thirds (64 per cent) of employees to be commuting five days a week in two years’ time data-driven insights to every customer conversation, HP’s partners can deliver unique, digital-first experiences that satisfy customers’ current demands and anticipate future needs. As insights become the new currency for business, partners who leverage data effectively will cement themselves as dynamic, trusted sellers.” Terry Caulfield, General Manager, Brother UK “Reviewing the working arrangements introduced when offices reopened will be a priority for many businesses in the new year. And this will focus at least partly on how they use technology to help employees work more securely, productively and cost-effectively across multiple locations. “Vendors and the channel should jump at the chance to conduct new needs-based assessments for customers. We know that IT leads expect the shift to hybrid to be a permanent one – our research found that they expect less than two thirds (64 per cent) of employees to be commuting five days a week in two years’ time. And businesses will look to transform their work spaces and, in turn, their print and scan networks as they plan for the long-term in the new world of work. “We expect a sharp rise in demand for managed print services, given the flexibility they provide businesses to scale-up their print estates, keep their print network up-to-date, efficient and secure, support better cost forecasting and enhance remote monitoring capabilities. “Demand for public, private and hybrid cloud services will continue to grow and evolve as workers continue to work and print from anywhere. But four in five IT decision-makers told us they’re worried about network security for employees working remotely and connected to company systems. This concern will boost demand for document management systems like Kofax and cloud-native tools such as Microsoft Universal Print, which can help underpin security if you’re working in the office, a co-working space or at your kitchen table. “Many firms have outsourced responsibility to employees for buying tech for the home office. But growing security worries will likely see this change in the year ahead. Putting procurement in the hands of employees less au fait with sometimes complex requirements introduces new vulnerabilities and presents an opportunity for partners to provide close counsel to these firms, which will help to both strengthen relationships and safeguard their customers.” www.brother.co.uk James Pittick, Director of B2B Indirect Sales, Canon UK & Ireland “Hybrid working will continue to play a key role in changing the work landscape as we enter the new year. This continued workplace evolution will bring challenges for businesses and opportunities for partners. with sustainability in mind. For example, in another step in its commitment to climate action, HP launched the world's most comprehensive carbon neutral managed print services offering. This service helps customers optimise their printer fleets, cut paper waste and improve resource efficiency. Our latest devices in large format printing – the HP DesignJet Pro and PageWide XL Pro ranges – are fully compatible with HP Eco Carton cartridges, which contain 80 per cent less plastic and are rated as ENERGY STAR 3.0 compliant, meaning they use less energy. “Companies wanting to remain competitive and viable beyond this decade are redefining their priorities to be focused on accelerated and expansive change that is better for the planet. “Finally, this year it’s become evident that data intelligence is one of the core components to futureproofing business success. With worldwide data usage expected to reach a staggering 175 zettabytes by 2025, businesses that prioritise data at the centre of their vision and strategy are 58 per cent more likely to beat their revenue goals than non-data driven companies. HP recently unveiled HP Amplify Data Insights, a new partner platform designed to turn data analytics into rich insights that inspire new strategies, steer innovation, and anticipate customer needs. By bringing continued... James Pittick Terry Caulfield
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