Print.IT Reseller - issue 89

VOX POP of experience in cyber (like CISOs and InfoSec Directors) is increasing at an exponential rate, but not enough people entered the industry ten or fifteen years ago to meet the demand today. “A lot of people don’t understand what this means. But in short, this talent gap means that businesses can’t get the help they need, even if they want to. If businesses are unable to find and hire cyber talent, MSPs and their cyber partners (like Barracuda) are the only solution and will have to work together to find an answer to existing cyber problems for SMBs worldwide.” https://getskout.com Nicola De Blasi, CEO, MPS Monitor “Opportunity: 2022 is the chance to bring print back under control after the disruption of COVID, which accelerated the hybrid working model. Print ‘fell between the cracks’ during the pandemic, and while many companies have taken measures to ensure that remote print is now covered by their print policies, there are a fair number of companies that still haven’t tackled the security, cost and environmental impact of remote print. In 2022, this is an opportunity to change. “Challenge: A challenge is how do you make print a C-level issue when organisations are already grappling with digital transformation, cloud migration, hybrid working strategies and mega-trends like 5G, the Internet of Things and smart cities? It’s hard to push print to the top of that list, yet it has to feature, because we all know of the consequences of a data breach, and unmanaged print can often be the cause of data leaks. “Future trends: I think we’ll see more consolidation in the print market. Does this reduce choice for customers or is it a benefit when two best-ofbreed companies merge? Only time will tell. I also think we’ll see print volumes continue to fall as companies show real commitment to meeting their sustainability goals.” www.mpsmonitor.com Elise McFarlane, Global Product Portfolio Marketing Manager, ECI Software Solutions “It’s been really interesting to see how technology continues to transform the industry, especially as we emerge from the pandemic. At ECI, we’ve been focused on expanding our product offering throughout 2021, and have a number of exciting developments already scheduled for 2022. “With most businesses adopting a hybrid working model, many are seeking a print management solution that can offer complete visibility of the performance of their print devices - no matter their location. I expect this trend will continue into 2022, especially with the continuation of hybrid working there being fully utilised to help deliver digital workflows? If not, they will soon need to be as organisations are looking to resize their printer fleets to support a more flexible and hybrid workforce whilst also reassessing what office footprint they need. “The paperless office hasn’t arrived yet, but one thing COVID has taught us is that organisations are now demanding a complete solution that can intelligently and efficiently move digital documents around their business. No longer a valueadd or a differentiator in 2022, this will become the norm. Oh and by the way businesses will expect to have it in the cloud as well.” www.its-group.com Aidan Kehoe, Founder & CEO, SKOUT Cybersecurity “As more small and medium-sized businesses become aware of growing cyber risks, MSPs will be able to capitalise on opportunity by continuing to acquire new clients. With the increasing number of emerging threats that we’re seeing in our Security Operations Center, security-centric MSPs (or MSPs that are ready to help growing organisations with a potential cyber crisis) are at the forefront of our current landscape. However, there are many challenges for MSPs looking to be cyber first. There’s a massive talent gap, which can make it difficult to manage multiple vendors when you assemble a cyber offering. That’s why we project that MSPs that standardise their cyber packages will see lower operating costs, because they’ll have to respond to fewer incidents, and generate more MRR/margin. “We believe that every MSP will have to go security first in the coming years. Right now, SMBs have no one to call if they have a cyber problem. If there’s nobody or no infrastructure to rely on in the breach, MSPs will be the only people that workers can call in an emergency. We’ve seen increased awareness about security risk, and we predict that MSPs will only see more calls about breaches or security concerns. “Ready or not, MSPs are the only organisations with the connections and the equipment to help SMBs address their cyber problems. “We foresee the cybersecurity skills shortage getting worse in the future. The demand for individuals with years PRINTITRESELLER.UK 45 We’ve seen increased awareness about security risk, and we predict that MSPs will only see more calls about breaches or security concerns continued... Aidan Kehoe Nicola De Blasi

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