Print.IT Reseller - issue 89

PRINTITRESELLER.UK VOX POP 43 In 2022, we predict that organisations will do even more to change their behaviour and set objectives to help them become more environmentally responsible to be fully equipped in the virtual office. Temporary, short-term fix arrangements for office equipment are now coming to an end, so we also expect to see a blueprint of need for those virtual employees, and a shift towards making sure their technology is appropriate for the permanent workload. “Many organisations either extended or partially renewed contracts to see them through the period – which now, nearly two years on, are becoming less and less fit for purpose. So with that in mind, we are also planning for new flexible contracts to meet the dynamic needs of a brand new work set. We are also onboarding more finance partners to facilitate credit for businesses that may have been more impacted by COVID than others. All in all, the hope is that we start to see greater stability in the market and with the new ways of working, a growth in solution-based sales and entirely new areas of opportunity that we haven’t touched before.” www.officefox.co.uk Anthony O’Mahony, Managing Director, Pay As You Go Print “Gone are the days of businesses being tied into long-term lease contracts for their printers. In 2022, clients will be looking for more flexible printing options, no contracts and much more transparency from their provider. “With climate change so high on the agenda, businesses are looking for more sustainable print solutions. In 2022, we predict that organisations will do even more to change their behaviour and set objectives to help them become more environmentally responsible. We’re already seeing clients choosing refurbished printers over brand new and recycling toner cartridges more, businesses just want to simply pay for what they print with no tie-in.” www.payasyougoprint.co.uk Andy Ratcliffe, Managing Director, Key Digital “The conversation right now has to be all about climate change and making sustainable choices. However, buyers and end-users still need to understand that a lot of small decisions can add up to make a huge difference. There is a huge opportunity in giving people the option to make the ‘right decision’. “A customer choosing to change from a laser multifunction device to a heatfree device is just one piece in a much larger puzzle, but it is an easy choice to make and has numerous other benefits. “Similarly with digitisation and digitalisation, the choice to make processes paperless, or at least paperless, is already being implemented by many businesses. However, the sustainability benefits from reduced paper usage, is seldom discussed above productivity benefits, but the two go hand in hand. “Sustainability and climate change is a hot topic now and will certainly be accelerated in 2022. I think a lot more conversations and decisions will be made based on climate impact and we're ready for that, having championed sustainable solutions for many years already.” www.key-digital.co.uk can all have on CSR, and customers will look at which companies are actively promoting activity and products around this. This could encompass new products offering improved efficiencies and lower energy consumption, to extending product warranties up to seven years. Recycling of used toners and ink cartridges also support this messaging and will be a key focus for brands keen to support the genuine consumable message versus compatibles. “I believe that we could see ASPs increase again due to increased transport costs and chip shortages. We may also see more A4 units being sold versus larger A3 units, as more workers look at hybrid working and require printing at home as well as the office. “Connectivity of products to services based in the cloud will be more prominent so document sharing and retrieval is a key function of certain jobs.” www.exertis.co.uk David Warrington, Client Services Director, Office Fox “This year has seen a lot of trepidation from organisations as they want to get some new 12 month averages in place to base their decisions on. Now we have had some time in the ‘new normal’ we would expect to start seeing the confidence in that turning into new rightsized and appropriate contracts. “Agile working and remote working is obviously more commonplace and we expect that trend to continue into 2022, but now with the benefit of hindsight. This will mean an increase in the need for secure cloud-based services and applications as remote employees need continued... David Warrington Anthony O'Mahony Al Coyne

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