PRINTITRESELLER.UK 37 BUSINESS BRIEFING typically take 19m trees a year to absorb. Our message to resellers, forever at the forefront of our sales operation, has been to take stock of these impacts and to educate end-users on the role they can play as well. Our Heat-Free business inkjet printing technology is a key driver not only for the environmental benefits it offers end-users on behalf of the printing industry, but as a key growth opportunity for Epson. As a result, this year has also seen the restructure of Epson UK and Ireland with a new team, led by myself, dedicated to replacing laser printers and MFPs with Epson heat-free inkjet solutions under a managed print service. This restructure couldn’t make me happier as not only does it allow me to focus my time and resources on an area I’m most experienced and comfortable with, but it shows our resellers that our commitment to business inkjet pivots around driving their growth as well as our own. Fortunately, I’ve entered this restructure with the strength of experience from Channel Manager Nick Taylor, whose team of channel and end-user focussed account managers are dedicated to collaborating with our resellers to create, support and close large corporate, public sector and other projects. And Business Manager Mark Rosindell, whose team of product management and framework specialists are dedicated to building business opportunities for MPS and public sector sales for business inkjet. Final thoughts As we look forwards to a new year and to overcoming any final challenges thrown at us from the pandemic, not to mention Brexit and the Suez Canal, my message to the Epson community and to the wider print world is to advocate change. The climate crisis is becoming increasingly personal to some yet resembles a fleeting consideration for others. We all want to be proud of our actions and where we work, and we want to know that our organisations are addressing a crisis that will continue to outweigh the COVID-19 pandemic. Change will not happen overnight and every one of us has the ability to influence more positive outcomes for the environment. Environmental sustainability won’t magically appear on the paradigm of customer buying incentives unless they understand it properly and they recognise that it won’t compromise their business. Together with our resellers, we’re asking end-users to meet us half-way in reducing their energy consumption and waste with business inkjet. And we look forwards to another successful year doing this together with you. www.epson.co.uk fewer of us within the print world, have made dramatic changes to overcome the challenges that were imminently thrown at us with the COVID-19 pandemic. But for many, it’s clear it will take a COVIDsized imminence to realise similar change based around the climate crisis. At COP26 we came across numerous technological solutions designed out of necessity for tackling the climate crisis, clever inventions specifically designed to help get us out of this mess. But for the vast majority of the industry, we have to adopt rather than redefine our solutions in order to ensure legacy technologies that people still need can continue their place in the world without compromising the environment. And despite my passion for sustainable technology solutions, printers aren’t going to save us from climate change. But what they can do is offer an incremental benefit to the environment that also competes as well if not better on cost and productivity. Epson’s business inkjet technology is a disruptive innovation. It’s superior cost benefits, courtesy of higher ink yields, lower energy and lower serviceability, challenge the existence of the traditional laser printer on every level. This is what makes our value proposition so easy to sink in with the channel. But it also offers businesses an incremental tool for tackling climate change. It won’t change the world, but if all businesses across Europe switched from laser to Epson’s Heat-free business inkjet technology, they could save enough energy annually to power 800,000 electric cars for a year, cut €152m in energy costs and lower CO2 emissions by 410m kilograms, an amount it would Mark Rosindell, Office Print Business Manager, Epson UK Ltd. Nick Taylor, Office Automation Sales Manager, Epson UK Ltd 1. Among Japanese companies that have joined the RE100. Per Epson research as of October 27. 2. E xcludes leased properties of some sales sites, etc.
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