Print.IT Reseller - issue 86

11 SEMINAR PROGRAMME : TECHNOLOGY LIVE 2021 28 SEPTEMBER 2021 Panel discussion Marketing – time for a new approach Technology choices and buying habits have changed radically in recent years, and marketing has struggled to keep up. Find out why the old ways of doing things are no longer fit for purpose and what vendors and their channel partners should be doing to promote themselves better. Panellists: David Sparrow, Managing Director, Blabbermouth David entered into the technology market 15 years ago following a graduate training program. As a very successful salesperson, he found his true passion in leading and developing high performance sales teams, with particular focus on transformation projects and continual improvement of results. David has led teams in a PLC environment as well as private companies, and his experience spans across channel and direct routes to market, ensuring that his strategic direction always best fits business objectives. Dom Gryszan, Marketing Director, Apogee Dom is the Director of Marketing at Apogee, one of Europe’s leading providers of managed workplace services. Following the acquisition by HP in 2018, both his and Apogee’s journey continues to develop and he is looking forward to making a real difference as Apogee embraces a period of repositioning from a print- focused business to a broader managed services provider. Helen Curtis, Managing Director, Coterie Helen is a channel and partner marketing specialist with 24+ years’ experience making proposition and partnership marketing work across different geographies. She set up Coterie in 2013 to provide specialist consultancy and services for channel marketing managers in IT and telecoms. Jo Dunkley, Sales & Marketing Director, Coterie Jo helps global IT and telecoms leaders add vision and creativity to their B2B marketing. She advises marketing managers and professionals from across the channel – service providers, system integrators and vendors, through to distributors and resellers – helping them to deliver innovative partner marketing programmes, messaging and campaigns that boost the bottom line. Sponsor’s keynote A focus on security – Technology Live keynote from Exclusive Networks. Panel discussion Cyber Security – A step too far? How should the channel respond to the escalating cyber threat and the desire of customers to rationalise their supplier relationships? One option is to make the transition from MSP to MSSP, but how easy is that to accomplish, what are the pitfalls and are there better alternatives? Panellists: Ben Matthews, Altman Solon Ben advises telecommunications, media and technology clients on growth strategy and M&A. Ben’s focus is on internet infrastructure, cybersecurity and enterprise software. Ben also works with industry investors in the technology sector, performing market studies, conducting investment due diligence and developing the strategy of portfolio companies. Matt Aldridge – Lead Solutions Consultant – Carbonite + Webroot (OpenText Business Solutions) Matt is a cybersecurity veteran with over 25 years of experience. In 2014 Matt moved to Webroot, to work with new customers and partners across EMEA and beyond. He is focused on the integration of BrightCloud Threat Intelligence services and malware detection solutions, with engagements across the entire cybersecurity portfolio. Alison Nixon, Business Unit Director – Security, Tech Data, UK and Ireland Alison is responsible for Tech Data’s fast-growing security practice. She leads a team of more than 60 security experts who work closely with reseller partners and MSSPs to support the development of their cybersecurity businesses. Jason Howells, VP, MSP International Sales, Barracuda MSP Jason previously worked for companies such as McAfee and Secure Networks, before becoming Regional Sales Director at Barracuda Networks in 2011. He has over twenty years of sales and management experience driving profitable growth in IT security and data protection. He is responsible for building the MSP business unit for Barracuda Networks internationally and executing the international business strategy. 12.15pm – 12.45pm 13.00pm – 13.30pm 13.45pm – 14.15pm Dom Gryszan Matt Aldridge Jo Dunkley Jason Howells David Sparrow Ben Matthews Helen Curtis Alison Nixon