Print.IT Reseller - issue 82

01732 759725 32 BUSINESS BRIEFING Despite customer and employee demand, less than a quarter of businesses considered sustainability and social issues a top three priority during 2020 – but expectations post Covid are encouraging What now for sustainability? economically viable future. This report shares the insight we gathered, both in terms of current and planned action, and the expectations of stakeholders that can impact business success.” Some key takeaways from the report During the Covid crisis less than a quarter of European and Middle Eastern businesses considered sustainability and social issues within their top three priorities. This was at odds with the general population, with environmental and social issues considered important by 71% (both as customers and employees), and 83% claiming that the environmental and social credentials of the products and services they personally purchase were important. Employees both in the office and working from home said environmental factors must play a key role in the products provided for their use (70% claiming home working technologies must be long lasting, energy efficient or reduce waste), while 81% of employees revealed that it’s important to them that their employer supports social and environmental issues. IT decision makers lead when it comes to positive environmental planning for the future. This will no doubt support those businesses looking at prioritising these issues post Covid and seeking to better align with customer and employee stakeholder expectations. Regional and generational differences are evident, but a majority agree there are business advantages to sustainable and societal action Position of sustainability – now and post Covid Understandably, new pressures brought on by the Covid pandemic had businesses re-prioritising. Disappointingly, sustainability and social issues were seemingly put aside with 76% confirming they did not feature within their top three business priorities. More positively, there is expectation of renewed focus once the crisis is over, with 65% claiming these issues will become more important in the aftermath of Covid. Sustainability and cost efficiency can go hand in hand when it comes to office technologies. But these solutions are often overlooked with macro trends such as wind turbines and solar panels leading many to the impression that sustainability can be inaccessible and costly. IT decision makers are the likely champions for sustainability IT decision makers lead when it comes to positive future planning, with 79% expecting the importance of environmental and social issues to increase post Covid. This may be explained by the fact that they have better insight and knowledge of the simple technology solutions at their disposal and are better positioned to both implement these and track their impact. “We already know that Inkjet technology has huge environmental benefits over laser and have advocated the switch for many years,” says Darren Phelps. “Very simply, if all laser printers within Europe were swapped for Epson A new Indexing Report launched by Epson reviews the shifting priorities and expectations surrounding sustainability and social considerations, now and post Covid. The report seeks to identify not only the actions of businesses, but also the opportunities and threats resulting from the expectations of their customers and employees. Demographic and regional variances are also reviewed. The report includes findings from research run in the summer months of the Covid pandemic, asking over 4,000 respondents based across Europe and the Middle East about their actions and attitudes towards sustainability 1 . This was followed by a series of debate events held in the final quarter of 2020 to interrogate those researches finding. “For Epson, sustainability has long been a cornerstone of business function, both in the design and production of the products we make, as well as within our own behaviours and business operations. We don’t believe we’re alone in striving for a more sustainable approach to business, but the pandemic has shifted a lot of priorities,” comments Darren Phelps, VP of Epson Europe. “We wanted to learn and adapt with our partners and consumers to establish where technology can align and help support plans for a more sustainable, Darren Phelps