01732 759725 46 this means we’re supporting our clients with things like unified communications, offering solutions that include things such as telephony, Microsoft 365 and telephony, that are tailored to client requirements. Q: Looking towards the future, what do you envision as the next big breakthrough or game-changer in the industry, and how is your company preparing for it? A: At the moment this has to be the increasing use of AI in business processes. Our clients need help and guidance to navigate this new, and often unknown landscape. It’s crucial organisations are providing clear instructions to teams to ensure that sensitive information is not uploaded to public platforms. This includes crafting and developing AI acceptable use policies and carrying out assessments to ensure organisations can effectively and safely harness the benefits of AI. These are the messages that we are relaying to both our clients and partners. Q: What advice would you give a young person starting a career in the industry? A: Listen to your clients’ needs and identify what the actual problems they have are. Stay educated and informed on technological advancements. Be ready and open to change, it happens so quickly so don’t fall behind, www.sharp.co.uk Q: With artificial intelligence fast becoming mainstream, how do you see this impacting your go-to-market strategy, product roadmap, and indeed the wider channel? A: AI is impacting how we promote products and services to enhance our client journeys. And it’s undeniably transforming businesses across a range of industries. We recognise the importance of harnessing its potential to stay competitive and deliver value. We’re actively testing and implementing AI across multiple areas to optimise our operations, enhance security, and improve efficiency. On the IT Services side, we’re helping our clients unlock the full potential of AI tools like Microsoft Copilot. By leading conversations through initiatives such as webinars, AI tools are no longer a future consideration, particularly given their rapid evolution. AI is a present-day necessity, and we’re committed to both using and championing the technology to drive efficiencies. Q: What do you see as the key challenges or pain points businesses are facing in today’s hybrid working model and how can you help your partners/customers to address these? A: Hybrid working has definitely delivered challenges for the majority of organisations in regard to collaboration and communication. Organisations now have to consider and cater for a dispersed workforce, Q: What’s currently having the greatest impact on your business? A: AI and environmental/sustainability are the areas that our clients are looking closely at, for example how they can leverage AI effectively and securely, gaining operational and efficiency benefits. Q: How do you stay ahead of the curve and ensure that your company remains at the forefront of innovation? A: We listen to our clients to understand their needs, challenges and aspirations so that we can align our solution offering with these, ensuring we deliver what they need to transform their workplaces. We also proactively identify technical developments that are impacting the overall print market to explore how we can leverage this for our clients. Kerry Rush, Product Marketing Manager, Sharp Business Systems UK Industry Insight Q&A Kerry Rush
RkJQdWJsaXNoZXIy NDUxNDM=