PRINTITRESELLER.UK 43 VOX POP The rise of Large Language Models has enabled cybercriminals to craft highly convincing phishing emails in multiple languages, making them significantly harder to detect compared to the poorly written attempts of the past. Additionally, deepfake technology allows for the creation of highly realistic voice and video content that mimics real individuals. This has led to incidents where cybercriminals impersonate senior executives or other key personnel to execute fraudulent money transfer or engage in industrial espionage. Ricoh UK’s cybersecurity solutions have been safeguarding its partners for years, offering robust protection against ever-evolving threats. We operate on an “innovation-first” approach, continually adapting our security offerings to anticipate and counter emerge risks. Pivotal to this is the understanding that today’s defences may not suffice for tomorrow’s challenges, and staying ahead of the curve is critical in an increasingly digital and AI-driven world. As part of this forward-thinking strategy, Ricoh continues to implement advanced measures to address key business concerns, for example, ransomware containment strategies designed to reduce the impact of sophisticated AI-powered cyber-attacks – now among the most pressing threats facing organisations. To combat the increasing speed and complexity of these threats, Ricoh provides 24/7 security operations, ensuring continuous system monitoring. This round-the-clock vigilance is crucial, Shaun Wilkinson, Managing Director, UTAX UK: AI has introduced both opportunities and threats in cybersecurity. Cybercriminals increasingly exploit AI to launch sophisticated attacks, from automating phishing campaigns to bypassing traditional defences. These evolving risks require equally advanced solutions. AI-powered anomaly detection can monitor device behaviour, network traffic, and system logs. This identifies irregularities in real-time, mitigating risks before they escalate. Automated vulnerability scanning also enables quick identification and remediation of potential weaknesses, keeping systems secure. AI can analyse vast amounts of data in real-time which will help us stay up to date in these changing times and automate security tasks to provide a safer environment for all. Steve Timothy, Director of Cybersecurity, Ricoh UK: When it comes to cybersecurity the stakes have never been higher. As someone who’s seen how quickly the digital landscape evolves, I know that staying ahead of cyber threats isn’t just about keeping systems running - it’s about protecting businesses, reputations, and livelihoods. AI is now a powerful tool for enhancing cybersecurity solutions, but it is also increasingly being adopted by cybercriminals to launch more sophisticated and automated attacks with minimal human intervention. identity management and embedded endpoint device protection. Identity Management. In the future, AI will play a pivotal role in identity management through real-time behavioural analysis. By analysing network and print user behaviour patterns, AI can establish a baseline of normal activity. This enables the detection of anomalies that may indicate unauthorised access or malicious activity. Additionally, AI can automate the process of verifying user identities, ensuring that only authorised individuals have access to critical systems. This not only enhances security but also streamlines access management processes. Embedded Endpoint Device Protection. For endpoint device protection, AI can monitor the behaviour of embedded devices to detect unusual patterns that may indicate a security breach. This proactive approach helps identify and mitigate threats before they can cause significant damage. AI can automatically respond to detected threats by isolating compromised devices, blocking malicious traffic, and alerting administrators. Furthermore, AI ensures the integrity of embedded systems by continuously verifying the authenticity and security of the software and firmware running on these devices. By integrating these advanced AI‑powered security solutions, our clients can significantly enhance their ability to protect against sophisticated cyber threats, ensuring a secure and resilient operational environment. Arjan Paulussen Ryan Green Shaun Wilkinson continued... Photo: pixabay.com/cliff1126
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