01732 759725 42 VOX POP AI in the print industry – part two The print sector continues to transform, and the adoption of AI continues to grow apace. Here, we look at how AI-powered technology is supporting innovation in a commoditised marketplace, how it is influencing channel vendor’s go-to-market strategies and enabling efficiencies within their own business and firmware to software and services. This includes features like secure OS startup, memory protection, and robust encryption protocols. Furthermore, we leverage AI at the Edge for real‑time threat detection, identifying and flagging suspicious network activity before it can escalate. We prioritise regular firmware updates and offer vulnerability remediation services to proactively address known and emerging threats. Network segmentation and access control capabilities limit the potential impact of a compromised device, while security audits and compliance with industry standards like ISO 20243 and Common Criteria HCD cPP provide additional layers of protection. Ryan Green, Digital Services Director, Carbon: Given the increasing threat of cyber-attacks, AI-powered security solutions are becoming essential for detecting and mitigating sophisticated threats. These solutions are particularly crucial in areas such as Advanced AI algorithms continuously analyse data streams to detect threats or anomalies, automatically taking action or engaging the Konica Minolta Security Operations Centre (SOC) for further analysis and to mitigate the incident. Additionally, Konica Minolta also offers security training to build awareness and understanding of information security issues among a business’s team. Arjan Paulussen, Managing Director UK, Western Europe and South Africa, Lexmark: The increasing sophistication of AI-powered cyber-attacks presents a growing threat landscape. These attacks range from highly targeted phishing campaigns and automated malware generation to the exploitation of vulnerabilities in IoT devices, including printers. Lexmark addresses these evolving risks through a multi-layered security approach. Our Secure by Design methodology bakes security into every facet of our products, from hardware PrintIT Reseller: Cybercriminals are increasingly using AI to launch sophisticated attacks. The Microsoft Digital Defence Report 2024 highlights AI as one of the current and emerging threats to IT security. What are the key risks and how can your solutions help customers to detect and mitigate sophisticated attacks? Olaf Lorenz, General Manager Global Brand Experience, Konica Minolta: AI attacks can target the IT infrastructure, with examples such as AI-driven malware and ransomware, automated vulnerability discovery and exploitation, evasion AI attacks on machine learning systems, and password cracking. AI attacks can also target human beings using methods such as phishing, vishing (voice phishing via phone calls), and deepfakes. So, businesses will need to leverage AI and machine learning to detect and respond to these threats in real-time. They should also conduct employee training to sensitise staff and teach them how to deal with AI attacks correctly. Konica Minolta can help defend businesses against AI-powered threats. Workplace Intrusion Patrol for instance is a managed security service that recognises and combats cyber security threats. It secures a wide range of areas: endpoints like servers, computers, and mobile devices, and also eliminates risks originating from phishing emails, malicious links and attachments, leaked user accounts, etc. Olaf Lorenz
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