PRINTITRESELLER.UK 33 technology and cloud offering you will find machines that are a league above everything else and can differentiate you from the opposition.” He continued: “I can honestly say that we could not have won some of our biggest deals without Lexmark and would urge any dealer to have a look at Lexmark if they’re looking to increase their market share.” Gareth Brown added: “Personally, our Account Managers Gary Stevens (day to day) and Lynne Brown, have worked above and beyond and have helped Netbox win new business with pricing structure, timescales, and their expert knowledge – I couldn’t ask for a better team.” To find out more about Lexmark’s 9-Series and cloud services offering, please visit: www.lexmark.co.uk drive down servicing costs and ultimately enhance profitability. Cloud Print Management enhances document security with controlled print release and real-time print analytics. Cloud Solution Center streamlines document workflows with capture, process and routing capabilities, now enhanced with AI-powered translation and redaction. A flexible pricing model allows partners to cater to their customers’ different company sizes and business needs. View from the channel The new centralised AI-powered enhancements to LCS have also been welcomed by partners. Mark Balment said: “Lexmark’s cloud services elevate the offering, with AI‑powered enhancements that will not only enable us to transform the way our clients work but also open new revenue streams.” Gareth Brown concurs: “I really like the new cloud offering from Lexmark and Netbox has been taking full advantage of this, our Service Director has already been implementing the cloud monitoring to complement our own tools and it’s working extremely very well.” Les McDonnell added: “The hardware technology along with highly advanced cloud and security make this an unbeatable offering, especially with larger customers in financial, insurance, retail and banking sectors that demand the very best of security.” A true partnership Lexmark also announced a new simplified structure of its BSD partner program, as part of its commitment to increasing partners’ profitability and delivering real value. Les McDonnell says IPS’ relationship with Lexmark is a true partnership. “It’s unique, the support we get and access to the entire team – even in the US – is second to none. If you look beyond the normal metrics of speeds, CPC, cost, etc. and look at the very clever handle more than 1.5 million pages. Cloud‑based remote diagnostic and repair functionality further simplifies the service piece, removing the requirement to physically be on a customer’s site. “In our business, recruiting new service engineers is a huge challenge – with many other brands to service them properly, you need an experienced and expensive engineer, and most repairs can take over an hour of labour,” Les McDonnell said. “The new Lexmark devices are the best engineered and thought-out machines I have ever seen. They are so easy to service we are now training our delivery team on how to fix them. The 9-Series is so well designed that it can take less than 15 minutes to do most repairs.” He continued: “If we could replace all of our MIF with these devices, we could reduce our service personnel requirement in half, and that’s a massive saving in our business. We are now no longer hiring experienced engineers. Our last three technicians had no previous copier experience and were fully qualified to repair the new range of machines with only about three weeks training. This has saved our service department a large amount of money and has made expanding and hiring technicians a lot easier and cheaper. We are hoping that we can reduce our service labour costs by at least 25% over the next two years.” CSC unlocks new revenue streams Lexmark Cloud Services (LCS) has also received a significant boost with the addition of the new Lexmark Cloud Solution Center (CSC) and its AI-powered translation and redaction capabilities. Customers can add enhancement features like language translation, redaction and optical character recognition (OCR) within a single, intuitive platform. Unlike traditional solutions, it’s easily deployed across multiple destinations. LCS now provides a unified cloud architecture that helps partners and customers efficiently manage their devices, secure and optimise their output and workflows, and generate new revenue opportunities: Cloud Fleet Management provides ubiquitous printer fleet visibility, remote monitoring, and centralised app and firmware deployment. This helps improve uptime and security, COVER STORY
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