01732 759725 8 Distribution partnership Exertis Enterprise has announced a distribution partnership with data storage and management solutions provider Quantum Corporation. Exertis Enterprise and Quantum will deliver innovative data management technologies designed to support AI initiatives and media and entertainment workflows, enhance data security, optimise storage performance, and streamline business operations. The partnership underscores both companies’ dedication to helping customers leverage their data to drive success in a competitive market. “We are thrilled to partner with Quantum,” said Jason Daly, Business Development Manager at Exertis Enterprise. “Quantum’s forward-thinking approach to data storage and management aligns perfectly with our mission to offer best-in-class solutions to our channel partners. Together, we are equipping businesses with the technology they need to maximise the value of their data, ensuring they stay competitive in an increasingly data-centric world.” https://exertisenterprise.com, www.quantum.com Partner event SYNAXON UK’s Attack vs. Defence partner event which took place at the beginning of March at Molineux Stadium, Wolverhampton, was backed by leading suppliers, including headline sponsors Telev8 and Terra Computer. Presenters included Ian Schofield, Regional Cyber Crime Protect Officer for the Regional Cyber Crime Unit (RCCU) West Midlands, who spoke about how the threat landscape has evolved over the years and what the future may hold. The event also included a fireside chat session on modern marketing with Ewan Baggott, football freestyler, presenter and social media influencer, and Tara-Jane Sloane, Managing Director of Telev8. A panel debate focusing on current cyber security challenges featured senior executives from ESET, Huntress, OpenText, Pax8, and Viper. Mike Barron, Managing Director, SYNAXON UK, said: “Cyber security is a huge issue, but there have been more than enough events highlighting the scale of the opportunity and promoting solutions. We want to take a more practical approach.” He added: “As a long suffering Wolves fan and junior football coach, I am used to seeing an attack versus defence scenario played out at Molineux, so I thought we might as well continue with that theme for this event.” https://synaxon-services.com BULLETIN Exclusive distribution rights Citrix has signed a mid-market and sole distributor agreement covering North America and Europe with Arrow Electronics. When engaging mid-market and SMB accounts, channel partners in these territories will work exclusively with Arrow. When engaging in enterprise accounts, channel partners will continue to work with Citrix, with Arrow serving as the distributor and Citrix providing support and software maintenance. Citrix is supporting this new arrangement with an incremental multi-million-dollar investment in partner dedicated technical resources and channel partner support teams. Cedric Doignie, Vice President of New Models for Arrow’s Global Enterprise Computing Solutions Business, said: “Leveraging Arrow’s extensive channel partner network, reach and experience, we look forward to helping Citrix grow its install base, increase subscription conversions and drive further market expansion through this strategic agreement.” www.arrow.com Northamber acquires Epatra Northamber has announced the acquisition of Epatra Ltd., a well-established professional AV distributor based in Netherlands. This strategic move further strengthens its position in the audio visual market and enhances its portfolio of offerings to customers in Europe. Alex Phillips, Chairman of Northamber PLC, said: “We are delighted to welcome Epatra into the Northamber group. There is a strong synergy in strategic focus with existing Northamber business and we look forward to working together with the Epatra team to drive strategic value for all. We are excited to continue to invest in driving profitable growth and broadening our customer base into international markets. The board believes that there remains significant opportunity for further suitable acquisitions in the sector, which should generate additional value for Northamber’s shareholders in the medium term.” www.northamber.com Alex Phillips Mike Barron £2 billion milestone TD SYNNEX now has more than £2 billion in credit lines extended to the UK channel, underlining its significance in enabling partners to do business and meet the changing needs of their end user customers. As well as credit services TD SYNNEX provides flexible options to suit every customer scenario through its specialist finance arm, TD SYNNEX Capital. Solutions are available to support subscription payments for software and services and consumption-based financing. Smaller partners that are growing fast can take advantage of the TD SYNNEX Credit Elevator, which enables partners to increase their credit limit automatically as they grow, without having to re-apply, by meeting a set of pre‑set requirements. The rise in credit lines has been fuelled by steady growth and changes to partner business needs driven by end-customer requirements for hybrid technology deployments. “We are committed to delivering excellence in credit and finance services and with partners now operating mixed models of solutions sales, subscriptions and services, the availability of these options is more important than ever,” said David Watts, Regional Vice President and Managing Director, UK and Ireland, TD SYNNEX. https://uk.tdsynnex.com David Watts
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