01732 759725 44 seamless data flow and enhanced accuracy in financial operations. Sales and Marketing Integration – AI helps manage the integration and sharing of sales and marketing materials, enabling our sales teams to easily find, personalise, present, and share content with clients. The content analytics provided have revolutionised our sales process by providing valuable insights into how our sales and marketing materials are being used. By analysing engagement metrics, we now understand which content resonates best with our buyers, allowing us to refine our strategies and create more effective and relevant materials. Sustainability – AI contributes significantly to improving sustainability in our operations by optimising resource usage and reducing waste. Predictive maintenance and automated supply replenishment reduce the need for emergency service trips and excess inventory, leading to fewer wasted resources and lower carbon emissions. This commitment to innovation and sustainability not only helps protect the environment but also aligns closely with our clients’ growing demand for eco‑friendly solutions, meeting needs and expectations. Shaun Wilkinson: We are using AI to reshape our managed print services by automating time-consuming tasks and improving accuracy. Predictive maintenance reduces downtime by proactively addressing potential device issues. AI-powered analytics enable more accurate supply replenishment, ensuring just-in-time delivery while minimising waste and costs. This is all possible through U.FS – our device management platform. Integration with business processes is another key area of transformation. AI can analyse document content and automatically route it to the appropriate destination, streamlining workflows and reducing manual intervention. It can also extract data from documents, classify them, and trigger automated actions, such as data entry or approval workflows. We can also use AI to generate valuable dashboards, enabling us to monitor our customers’ print usage, optimise resources, and uncover cost‑saving opportunities within U.FS. By adopting these AI-driven advancements, we can identify PrintIT Reseller: How are you harnessing AI to transform the delivery of MPS – think AI-powered analytics, predictive maintenance, automated supply replenishment, integration with business processes and workflow automation? Arjan Paulussen: AI is at the heart of our transformed MPS offerings. Our global IoT platform, coupled with AI-powered analytics, provides unparalleled insights into printer usage, performance, and potential issues. This data-driven approach allows us to optimise print infrastructure and proactively address customer needs. Predictive maintenance, a cornerstone of our AI-driven MPS, analyses sensor data from over a million printers to anticipate and prevent device failures, minimising downtime. This is a major factor why we have a 97%+ customer retention rate. AI also streamlines supply replenishment, predicting toner levels and automatically triggering cartridge shipments, eliminating manual intervention, and ensuring uninterrupted printing. Beyond these core functionalities, AI is being integrated with business processes to automate document workflows, further enhancing efficiency, and optimising print environments. Ryan Green: We already leverage AI to enhance our Sustainable Managed Print Services in several areas. Predictive Maintenance – AI continuously monitors our print fleet, identifying patterns that precede equipment issues. This has allowed us to schedule maintenance proactively, preventing unexpected breakdowns and minimising downtime for our clients. This ensures that any hardware provided by Carbon operates at peak performance, extending reliability. Automated Supply Replenishment – AI-driven systems predict when supplies are running low and trigger automatic replenishment orders. This reduces the risk of downtime and eliminates any need for manual inventory management. Business Process Integration – As mentioned, we have integrated AI with our business processes to streamline operations and improve efficiency. This includes linking our Vantage Online and XERO accounting systems through AI integration, ensuring interactions with customers, making them happier. Who wouldn’t be? We’re already using AI marketing tools to work together, conduct research, and create engaging content. Data is everywhere, and with a clever approach, AI can be a great partner in helping us make the most of it! John Green: We are starting to explore AI to see how it could possibly improve the efficiency of our business as a whole, and whether it can enhance any aspects of our customer service. One area of potential is in AI‑driven virtual assistants to support customer queries but, we have a great team of people who do that, so we are just interested to see what might come to light in the future. Maybe AI analytics could help our team continue to expand their understanding of our customers’ needs and help to provide even more tailored services. Daniel Gilbert: The speed of data analysis within our sales and marketing teams is vastly improved by using AI functionalities within our CRM system. We’re able to be more dynamic and explore the effectiveness of sales activity to understand where we are best to focus our efforts. By inputting the activity data and success rates, we can drive our sales teams to target those that are most likely to convert to a sale. We can respond faster to trends without just going off “feel”. We can even identify early in a sales cycle any potential objections we may come up against later and how best to mitigate them early on. Sales success is always going to be a numbers game, but if we can make that process more efficient, then the rate of success will be higher. It’s not just about doing more; it’s doing more of the right thing. VOX POP …continued Andy Muskett Daniel Gilbert
RkJQdWJsaXNoZXIy NDUxNDM=