PRINTITRESELLER.UK 39 service is crucial. Some may need a straightforward, cost-effective solution to streamline everyday printing, while others require a more advanced setup with enhanced security and analytics. Solutions like Brother’s Essential, Professional, and Enterprise MPS offerings reflect this spectrum, giving businesses access to the right level of support depending on their size and complexity. Opportunities for resellers The hybrid working debate presents a challenge for resellers, but it also creates an opportunity to lead the conversation. Businesses face uncertainty about the best long-term approach, and they need trusted partners to guide them towards solutions that will remain effective, no matter how their workplace policies shift. By offering MPS, resellers can move beyond traditional hardware sales and provide a service that delivers long-term value. The ability to tailor solutions to different working models will be a key differentiator for resellers looking to strengthen their relationships with customers. The hybrid working debate isn’t going away any time soon. With businesses navigating a fine line between productivity, employee engagement and evolving government policies, the need for flexible workplace solutions is greater than ever. This marks an opportunity for resellers to reconnect with customers and reevaluate if their IT infrastructure is meeting that need. Tools like MPS aren’t just a print solution – they’re strategic assets that help companies stay agile, ensuring they have the right infrastructure in place no matter how their workplace model evolves. www.brother.co.uk is no longer a temporary measure – it’s a permanent feature of their operations. Some firms are embracing hybrid working long-term, seeing it as a way to attract and retain talent. Others are pulling employees back into the office, concerned about declining productivity or the need for in-person collaboration. Workplace policies are shifting all the time, and businesses need infrastructure that can adapt to these changes. Print remains a critical function in many industries, yet the way businesses manage it has not always kept pace with broader workplace transformations. Remote and hybrid teams require seamless, secure access to printing, while office-based setups demand efficiency and cost control. MPS provides a solution that works across all models, ensuring employees can print securely from any location while businesses maintain control over costs, security and sustainability. A balancing act One of the driving forces behind full-time office returns is productivity. Many businesses believe in-person collaboration leads to better efficiency, while others argue that flexible working boosts employee satisfaction and performance. It’s a balancing act, and there’s no one-size-fits-all answer. The strength of MPS lies in its adaptability. Businesses that maintain office-based teams benefit from automated supply replenishment, proactive maintenance, and usage tracking, helping to reduce costs and improve efficiency. Meanwhile, remote and hybrid teams can securely print from anywhere using cloud-based solutions, ensuring that workflows remain seamless regardless of location. For businesses looking to implement MPS, choosing the right level of The future of hybrid working is in flux. A recent poll of 79,000 firms by Peninsula Group found that the number of SMEs offering flexible working as standard nearly doubled to 28% in 2024. Yet this comes as major employers grab headlines for rolling back on remote working policies. Major enterprises – including JPMorgan Chase, Boots and Amazon – have started calling employees back to the office full-time. Such uncertainty over remote working comes as the UK government consults on legislative changes that could make remote working the default option. The future of hybrid working So, what is the future of hybrid working? The truth is: it’s difficult to know. The scene today is a far cry from 2021, when companies were emerging from lockdown restrictions going all-in on remote working commitments. This gave the print IT sector a clear goal to help customers with. However, that’s not to say the uncertainty we see today is unhelpful to partners consulting with customers. There’s opportunity here to reconnect with customers to see what direction they’re taking, and how that might influence their tech deployment. As businesses reconsider their workplace model strategies, they require technology solutions that will scale with them. MPS has proven to be an invaluable resource to meet this demand flexibly, offering companies a way to streamline their print infrastructure regardless of whether they are office-based, fully remote, or operating a hybrid model. Resellers who can help businesses navigate this complexity will be in a strong position to add real value. Changes in workplace models For many businesses, hybrid working Greig Millar, Chief Revenue Officer at Brother UK explains how managed print services has evolved to be flexible to firms’ changing plans and how cloud-based solutions are an essential tool for resellers helping customers stay agile MPS opportunities as companies debate hybrid working OPINION Greig Millar
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