PRINTITRESELLER.UK 37 the data to our ATOM software, which then the customer can download or see on reports. It also identifies from that location, what’s around the device, so if you’ve got a machine on lease contract, the sales opportunities are massive. It acts like an MPS that’s not plugged in, so to speak, because the dealer will know what machines are on site on a lease contract and can see all the cartridges that keep coming back - what ATOM does it sorts all this information out for the dealer and gives them the sales opportunities to go after. Everyone says oh green costs money, but green can make money if you look at it from the right angle. PITR: So, in addition to providing a service that helps customers’ meet their own sustainability goals, and gets the dealer even tighter into a customer’s business, you’re actually helping them identify potential new sales opportunities? Chris Fink: Yes, and that’s the key thing. If you’re clever with the data that comes back from the location, then you can utilise that. If we’re collecting seven boxes within a short period of time, and they have been filled up by a different type of cartridge and a dealer hasn’t got that machine on contract, that identifies very quickly that the salesperson should act on that. businesses now that have carbon footprint managers, so ESG is one of the bolt-on things that we report on with our ATOM software. I don’t know of another company that can actually provide a product, use it, come back through our collection program, full audit, ISO accredited, then reuse again. It’s unique and that is the full circular loop and how it should be done. We’ve done it for many years, we are a market leader in it. PITR: Could you explain a little bit more about what ATOM is and how it works together with your recycling service to the benefit of your partners? Chris Fink: ATOM software is something we built in-house to bolt onto our recycling service The Greener Side. So as the collections come back, we can generate reports and allow customers to download their own waste transfer notes. We know where the future’s going with traceability on waste, the Environment Agency is trying to make it more digital. So, from when that cartridge comes out of the machine, it’s going to go into our box, the box would have to have traceability of the waste carriers’ license to the site. ECS is the only facility where we have shredding machinery, cleaning equipment, auditing equipment, everything’s there on site within the UK to show and add to deal with the quantity. Our recycling service is probably the largest in the UK and, for this industry. And we’re very proud of the fact that everything we bring back through the recycling, we process correctly. Chris Fink: Lauren has brought up some key points about what we do as a business. Remanufacturing is the core of our business. We have the largest collection program, which is ECS The Greener Side. That’s been going on for many years now alongside ECS remanufacturing. So, the remanufacturing gets fed by our own Greener Side program, which is where we put the boxes out, we collect them in, we fully audit them, I don’t know of another company in the UK or Europe that does a full audit report on the collection program where it shows what has been brought back through in the box, so there’s every different type of cartridge that comes back, drum unit, fuser unit, waste bottles. We do a full audit on that actual collection from anywhere in the UK. PITR: So presumably for the dealers that’s a value-add because they’ve got the waste audit trail that they can then show to their customers to demonstrate that they’re acting in a responsible sustainable way. Chris Fink: Yes, there are a lot more INTERVIEW This is an excerpt of the conversation, to watch the interview in full please scan the QR code.
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