continued... Nigel Allen Experienced Marketing Leader Nigel is an experienced, agile and commercially focused marketing leader with in-depth industry knowledge. He has worked at board level for several IT and technology businesses including Ricoh, Kyocera, ASL and more recently, Coforge Salesforce Business Unit, and created strategic marketing strategies and business plans for DaaS and SaaS offerings. With his experience across branding, lead generation, driving demand generation with accountable metrics, and developing new products and services to increase revenue streams, Nigel is a valuable member of the PrintIT Awards judging team and brings a fresh and informed perspective to the judging process. Christian Burton Founder & CEO, Pipeline Upgrade Originally from Marbella Spain, Christian Burton is a renowned business development specialist and entrepreneur with over 15 years of experience in the print and document solutions industry. After climbing the ranks at Kyocera Document Solutions UK to lead their new business development team, he founded Pipeline Upgrade Ltd in 2017 - now the go-to choice for many vendors and channel partners seeking to grow sales via qualified new business meetings arranged by his experienced team on a pay per meeting basis. His expertise in this industry has earned him recognition as the 56th most influential voice in the managed print sector globally. With an impressive background spanning corporate leadership and entrepreneurial success, Christian is a driving force behind revenue growth and pipeline expansion. Eric Crump President of the Managed Print Services Association With over 25 years in the tech industry, Eric specialises in strategic alliances and print solutions, currently as Director of Strategic Alliances at Ringdale. He leads partnerships with global printer manufacturers and industry analysts. Eric also serves as President of the Managed Print Services Association (MPSA), advancing education, standards, and best practices globally. Through his leadership, Eric drives collaboration and innovation in the managed print industry. Sofia Dahlqvist Senior Marketing Consultant Sofia is a senior marketing consultant with extensive experience in print, finishing, IT and software solutions. She has worked with a range of key manufacturers, including Canon, Ricoh and Apple; resellers – large and small – as well as software vendors working within the print, finishing and solutions arena. Sofia brings a wealth of know-how in building bespoke marketing strategies and campaigns within the print and imaging industry – from value propositions, campaign management, digital marketing, social media strategies and lead generation. As Founder of independent marketing consultancy 55 Connect, Sofia continues to provide valued counsel to technology-focused companies of all sizes. Paul Derry former Owner, ASL Paul has racked up almost four decades in the industry and has extensive experience managing and growing large sales teams in the office equipment sector. The highlights of his career include a spell at Pitney Bowes, managing sales in a small dealership, before moving over to Canon’s National Accounts team. Paul’s next move saw him take on a management role at Annodata, and in 2009 he purchased ASL where he served as Group Sales Director and owner for 14 years. Paul left ASL in March 2023, during his tenure the business grew from £5m turnover to £50m, completed 16 acquisitions and built a 200-strong staff. Alison Haley Marketing Specialist, Tangerine Design and PR Alison Haley is a highly experienced marketeer within the office equipment industry. With a career spanning 28 years at the heart of the dealer channel, she has an excellent reputation for building valuable relationships and helping reseller businesses to achieve their potential through creative tailor-made marketing, in-house and external communications, PR and events. For the last 17 years she has driven channel marketing activity as the UK Marketing Manager of Olivetti and, previously, spent 11 years raising the profile of Konica Minolta, and its dealers, as Advertising, PR and Events Manager. Now, running her freelance creative marketing services business, Tangerine Design and PR, Alison continues to devote her time to the wider channel arena as well as providing marketing expertise to many other industry segments. PRINTITRESELLER.UK 23 PRINT IT AWARDS Meet the judges We’re delighted to invite you to meet the 2025 PrintIT Awards judging panel
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