PRINTITRESELLER.UK 31 COVER STORY With Clean Hubs worldwide, Toshiba’s partnership is helping to fund 6 of them; 2 in Indonesia, and 4 in India. Toshiba’s contribution to CleanHub is based on a yearly collection goal of 116,279 kilograms (kg) of plastic waste. Reaching that target will take about 3,059 hours of work for the waste collectors, many of whom are among the poorest and most marginalised in their communities. They play a pivotal role in solving the plastic problem, which is why CleanHub provides them with fair pay as well as development opportunities. For Toshiba, maximising the benefits of the initiative with a direct social impact is an important aspect of its new partnership. Sarah Kochli, Head of Marketing at Toshiba Tec UK emphasises the company’s dedication to environmental and social responsibility. “By supporting CleanHub, Toshiba is not only protecting our oceans and environment from plastic waste but also playing a part in the well-being and futures of collection teams on the ground, who benefit from safe and dignified jobs with CleanHub. It’s a really rewarding initiative to be a part of.” Tracking the impact In pursuing this initiative, it was important for Toshiba that its impact would be transparent. Toshiba is committed to partnering with companies that recognise the importance of genuine and verifiable actions. CleanHub stands out in this regard, ensuring total transparency over all waste collections, and allowing Toshiba to track its impact. Much like Toshiba, CleanHub is leveraging the power of technology to solve problems. CleanHub’s tracking technology2 verifies every kilogram of waste on its journey from collection through to processing, offering real-time data of the impact. What’s more, it’s the first ever plastic credit system to be verified by industry leaders in auditing environmental impact, TÜV SÜD3. For Toshiba, this certification provides assurance that its partnership with CleanHub is authentic, transparent, and trustworthy, reinforcing its commitment to plastic recovery efforts. Toshiba Tec’s partnership with CleanHub exemplifies the company’s unwavering commitment to sustainability and social responsibility. By addressing plastic pollution and supporting waste collection teams, Toshiba is making a tangible impact on the environment and communities. The collaboration, underpinned by transparency and verified by TÜV SÜD ISO certification, ensures that Toshiba’s efforts are credible and effective. This initiative not only aligns with Toshiba’s Environmental Future Vision 2050 but also sets a benchmark for corporate responsibility in tackling global environmental challenges. Clean Pondicherry: Keeping plastics out of the environment, and creating a circular economy – enabling value-chain collaborations between brands and consumers Clean Kerala: Supporting door-to-door collection services across Southern India References 1. https://www.oecd.org/en/publications/ ocean-policies_17318a16-en/investing-inwaste-management_0e012755-en.html 2. https://www.cleanhub.com/our-technology 3. https://www.cleanhub.com/iso-verification Click or scan the QR code to learn more about Toshiba’s Sustainable Practices Click or scan the QR code to learn more about Toshiba’s partnership with CleanHub
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