01732 759725 30 the circular economy, and always in consideration of ecosystems. Thanks to a new partnership, it looks like Toshiba can tackle all three. Enter CleanHub, an innovative company that knows a thing or two about turning commitment into action. Its philosophy is simple: life is best lived on a clean planet. Founders Joel Tasche and Florin Dinga resolved to dedicate themselves to building a collective solution to the plastic problem by connecting people in coastal communities to waste collection, creating safe and dignified jobs with fair pay and opportunities. More than 2 billion people1 worldwide dispose of their trash in nature because there are no waste collection services. Therein lies the company’s mission: to put a ‘CleanHub’ in every coastal community that doesn’t have proper waste management, meaning people everywhere can have their trash collected and managed in a safe, dignified way. Toshiba’s European-wide initiative with Clean Hub breathes new life into its sustainability efforts. Not only does it aim to make a positive impact on the planet by helping to protect ecosystems, but it also helps to conserve the Earth’s resources by feeding collected plastic back into the economy. The consequences of excessive plastic use are far-reaching, literally. Some of the biggest plastic polluting hotspots in the world are in South and Southeast Asia, where waste is either openly burned, dumped, or piled onto poorly managed landfills before eventually making its way into nature. These areas simply don’t have the waste management infrastructures to cope with the worsening plastic crisis, which is where CleanHub comes in. feat, Toshiba’s Environmental Future Vision 2050 provides a clear roadmap to make it a reality. A Shared Vision for the Future Toshiba’s Environmental Vision, a vision that reinforces its corporate social responsibility and envisages lifestyles in harmony with the earth, is centred around a few core objectives: responding to climate change, responding to The Toshiba Group continually strives to lower its environmental impact through activities and initiatives that promote circularity and social good. As far as corporate philosophies go, “Committed to People, Committed to the Future,” extends into every facet of the business. Global companies have a responsibility to address the social and environmental challenges confronting the world today, and for Toshiba, innovation and sustainability are key to achieving this. Toshiba’s commitment to fostering a more sustainable society goes beyond mere conversation or clichéd mission statements. The company is dedicated to taking meaningful steps towards achieving this goal. While this is no easy COVER STORY Toshiba Tec takes action against plastic pollution through new collaboration with CleanHub Grounded by a commitment to sustainability, Toshiba Tec has announced an exciting new partnership with CleanHub: a company dedicated to collecting mismanaged waste and preventing it from entering oceans in plastic pollution hotspots across the world. Toshiba’s contribution to CleanHub is based on a yearly collection goal of 116,279 kilograms (kg) of plastic waste Clean North Sulawesi: Preventing plastic pollution in the Coral Triangle, one of the most biodiverse marine environments in South-East Asia
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