Print IT Reseller - issue 125

PRINTITRESELLER.UK 25 VOX POP Martin Randall, Sales & Marketing Director, Vision: It’s a tough one this year as technology has continued to evolve so rapidly. I get the sense that the trends we were predicting last year will really embed and gain wider adoption in 2025. Generative AI was at the top of everyone’s list in 2024 and as it’s becoming more sophisticated and adding even more value to users, I think it’ll become a component of daily life in the workplace in 2025 with products such as Microsoft CoPilot, Chat GPT Enterprise and others becoming commonplace. I know we’re embracing this at Vision and it’s really helping us to be more productive as an organisation. It’s been interesting to also see the wider integration of AI and machine learning amongst OEM devices. Clearly this is already adding value in many areas and it will be exciting to see how this further takes shape in 2025. And as we are experiencing first-hand, sustainability will of course continue to gain relevance as we draw closer to government targets around net zero. I’m proud to say that Vision have really embraced our environmental responsibility in recent years, and we’re continuing to embed both processes and resource within the business to underpin these initiatives as we strive for continual improvement. We’re seeing sustainability requirements becoming increasingly relevant in bids and tenders in both private and public sectors, and I think many businesses will struggle to keep up with this if they’re not seriously considering how they’ll transparently report on and reduce carbon footprints. We are at the point where sustainability is transitioning from being a value-add selling point, to being an essential component of the service offering. www.visionplc.co.uk Kerry Rush, Product Marketing Manager, Sharp: Sustainability and security are two major considerations for organisations when it comes to a growing focus on due diligence across supply chains. In terms of technology, we’ll continue to see environmental enhancements, such as recycled content in machines, recycled packaging, and lower energy consumption. At Sharp, we’re committed to reducing environmental impact and supporting our clients in this transition. We recycle and reuse parts consider waste and ensure safe, efficient, and secure disposal. This includes recycling consumables and using recyclable materials for product protection during transit. From a security standpoint, more organisations will look to suppliers for accreditations such as Cyber Essentials or ISO 27001 to validate and build trust, which is something we assist our clients in achieving. While SMEs understand the value of strong network security in safeguarding their business or organisation, there is still some hesitancy about moving from an on-premise solution to an intangible cloud option. As technology evolves, cloud-based security, such as SASE (Secure Access Service Edge) will continue to be important in 2025 due to its scalability. Our devices offer multi-layered security both physically and, in the cloud, including two-factor authentication, secure cloud connectivity and Bitdefender Antivirus for print devices. In 2025, it will continue to be key for providers to talk to and educate their clients on the need for a multi-layered security posture, covering firewall evolution and endpoint protection, including print devices. The world of AI is exciting and there is no doubt that it will have real value in print, particularly for productivity, workflow and capture. It will also impact how machines are serviced, monitored and maintained by enabling proactive and remote device optimisation. We anticipate more AI-enabled functionalities in the print industry next year. While new technology can be daunting, we are committed to navigating the AI journey with our clients, supporting them in exploring new opportunities securely. www.sharp.co.uk The world of AI is exciting and there is no doubt that it will have real value in print, particularly for productivity, workflow and capture We’re seeing sustainability requirements becoming increasingly relevant in bids and tenders in both private and public sectors Martin Randall Kerry Rush

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