01732 759725 12 BULLETIN Distribution agreement Northamber has announced a new distribution agreement with EkkoSense, a global leader in AI-powered data centre optimisation solutions. This partnership will enable Northamber to offer EkkoSense’s innovative software to its resellers, expanding its portfolio of cutting-edge IT infrastructure solutions. EkkoSense data centre optimisation software uses real-time data, AI and machine learning to optimise the energy efficiency and thermal performance of data centres, leveraging gaming technology to present data in an intuitive way to support intelligent decision-making. “Partnering with Northamber is an exciting milestone for us. While our solution is already used by major organisations internationally, including Virgin Media O2, Three UK and Telehouse, this new partnership will enable us to significantly expand our reach in the UK market,” EkkoSense Global Director Matthew Farnell said. “We believe Northamber will enable more Edge sites to benefit from the EkkoSense Effect – to save cooling energy and carbon, reduce risk and increase capacity – all with rapid ROI. We particularly look forward to helping more businesses and sites in the academic and public sectors optimise the efficiency of their data centres and provide them with automated ESG reporting,” he added. www.northamber.com/ekkosens Extended UK and Ireland partnership Infinigate Cloud has expanded its seven-year partnership with cybersecurity company Mimecast. As Mimecast’s first MSP Distributor in UK&I, Infinigate Cloud will lead the company’s expansion efforts in the region. To meet growing demand for flexible managed security services, Infinigate will give its 2,500-plus MSPs access to Mimecast’s full MSP portfolio, helping them to protect customers with a cloud-first email security solution. MSPs and MSSPs will also be able to take advantage of Mimecast’s Partner ONE MSP Program through the Infinigate Cloud platform. Denis Ferrand-Ajchenbaum, Chief Growth Officer at Infinigate and MD of Infinigate Cloud, said: “We are delighted to trailblaze Mimecast’s new MSP distribution programme and be the first distributor in the UK to bring this offering to channel partners, representing a sizeable opportunity for growth for all involved. This fits perfectly with our role and mission as a Managed Security Services Distributor (MSSD).” www.infinigate.com TD SYNNEX has created an exclusive resource that partners can use to demonstrate Microsoft Copilot in action. The Copilot CloudLab Experience is an online resource that uses a mix of real-world applications and interactive content to help customers understand how Copilot AI works and the benefits it can deliver to them and their organisation. After being trained and enabled on the resource by TD SYNNEX’s Microsoft experts, partners can make use of the Copilot CloudLab Experience to book and run their own secure customer demonstration sessions, which can Driving growth through diversification Despite ongoing challenges in the industry, 2024 has seen Integra members outperforming market trends predominantly through expansion into categories beyond general office products. Focusing on diversification, Integra has continued to broaden its supplier network, offering members more growth opportunities across an increasing range of categories. During 2024 a host of new suppliers have been successfully introduced into the group’s portfolio including Slingsby, Northwest Tea, Flashy Cactus, CTS Wholesale, Xexos and Standivarius. Integra has seen a 20% increase in non-office product categories. To support its diversification programme, Integra collaborates closely with key partners to ensure members have access to standardised data, training, and marketing collateral to be able to sell effectively. Aidan McDonough, Integra’s CEO, said: “Integra is here solely to support its members. As the industry continues to evolve, independent dealers are having to adapt quickly. This is where we can help – by anticipating new trends and introducing new initiatives. We are looking forward to an exciting 2025 and all the opportunities that brings.” www.integra-business.co.uk be pre-configured by TD SYNNEX’s Copilot experts, ready for partners to deliver. There are various pre-built scenarios, simulations, and scripts – all of which are available to partners that sign-up. As well as being able to showcase the technology, partners can provide personal logins for their customers and set them tasks and challenges that will encourage them to explore the potential benefits of using Copilot. Partners enrolled on Destination AI, TD SYNNEX’s AI development programme, will also be able to make use of the Copilot CloudLab Experience. Darren Dixon, Business Unit Director – Software, UK, TD SYNNEX, said: “The Copilot CloudLab Experience is all about bringing the benefits of AI alive for users and showing them exactly what the technology can do for their business. It can be a challenge to articulate how AI will deliver real benefits and as all partners know, a good demonstration can make all the difference to the buyer. With the CloudLab Experience, they can demonstrate the transformational power of Copilot and make a really positive impression on customers.” Denis Ferrand-Ajchenbaum TD SYNNEX launches new online resource Darren Dixon https://uk.tdsynnex.com
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