Print IT Reseller - issue 124

01732 759725 46 Q&A we offer great lunch facilities, parking for all, areas to relax and entertainment – like a pool table and Xbox. The office is a key part of our culture. When you make the environment positive, fun and a nice place to be, we find people want to come to the office. Q: Looking towards the future, what do you envision as the next big breakthrough or game-changer in the industry, and how is your company preparing for it? A: The path to net zero is gathering pace and our ability to help customers achieve this with automated data and reporting is going to be critical. Typically, only large organisations can report on their carbon footprint using expensive consultants, we aim to automate this and make it achievable to all businesses. Q: What advice would you give a young person starting a career in the industry? A: Graft, nothing beats hard work and enthusiasm. Be ambitious, read, challenge the norms, and most of all, remain humble on your journey. https://fidelity-energy.co.uk things. Innovation is a core principle for the business, it shows in our marketleading portal. Q: With artificial intelligence fast becoming mainstream, how do you see this impacting your go-to-market strategy, product roadmap, and indeed the wider channel? A: We are already working on imbedding AI in the very heart of our technology stack. There are a number of complex process we run internally that are still heavily reliant on detailed work being carried out by individuals. We aim to automate a large part of this to free the team up do carry out higher value tasks, reduce error rates and improve customer satisfaction. Q: What do you see as the key challenges or pain points businesses are facing in today’s hybrid working model and how can you help your partners/customers to address these? A: We are a bit old school in that regard. While everyone is set up to be capable of working from home (in an emergency), we do insist that everyone is in the office. We have made a significant investment in our workplace, Q: What’s currently having the greatest impact on your business? A: Growth. We are growing fast and scaling to meet the increasing demand we see from both partners and their customers. We are constantly recruiting, and training our teams to ensure they can consistently deliver the high standards required by our customers. Q: How do you stay ahead of the curve and ensure that your company remains at the forefront of innovation? A: We listen to our partners, customers and staff. As a business, we constantly challenge what we do and how we do it. We have a blame free culture that allows people to take risks, try new ideas and concepts, and challenge how we do Industry Insight John Haw, CEO, Fidelity Energy John Haw Photo: pixabay.com/BrianPenny

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