PRINTITRESELLER.UK 45 VOX POP Steve Pearce, Group Head of Marketing, Kyocera: Zero trust. The traditional approach to print security is no longer sufficient in today’s evolving threat landscape. The growing sophistication of cyberattacks means a zero trust security model for print devices is essential in 2025. This involves treating every device as an endpoint that could potentially be exploited by cybercriminals and implementing stringent security measures to ensure the integrity of their print infrastructure. These should include airtight security policies, intrinsic security features in all devices, and additional endpoint detection and response tools. Cloud-first. Cloud-based services have become dominant across many industries, as well as in our personal lives with the popularity of streaming services. Print-related software, however, has been a late adopter of the cloud, with major growth only seen relatively recently - our cloud-native Kyocera Cloud Print and Scan (KCPS) is a successful example. We predict that 2025 will see cloudfirst approaches continue to become more popular, with cloud-native print capabilities gaining traction due to their scalability, flexibility and security benefits. Sustainable growth. Sustainability has become a critical concern for businesses and consumers alike, and we should all be proud of the work done so far. We have seen many channel partners adopt a greener focus and offer some excellent initiatives to limit the environmental impact of print devices. In 2025, we see our industry building this momentum further, with buyers and users further seeing the value of ESG initiatives such as using eco-friendly materials, optimising energy consumption, and implementing recycling programmes. Print manufacturers and channel partners will play a leading role here, helping make sustainability a de facto focus for more businesses, and benefiting our environment both now and in the future. Transformational change. The print industry is undergoing a period of significant transformation, driven by technological advancements and changing market dynamics. To stay competitive, businesses must embrace innovation and adapt to new trends, including investing in emerging technologies such as AI and IoT to enhance print capabilities and build new value propositions. Additionally, fostering a diverse and inclusive workplace is essential to encourage further innovation and ensure the industry reflects the changing demographics of its customer base. We believe that our industry is one of the best at selling services in the world. With that in mind, we are confident that partners will rise to this challenge in 2025, demonstrating the entrepreneurial spirit that they have always shown. New products and services will come to the fore, allowing further growth and success. Commercial thinking. Despite digital transformation, print volumes and device sales are increasing, meaning print remains a vital business function. According to The Insight Partners, the digital commercial inkjet printing market is expected to grow at a CAGR of 5.3% between 2024 and 2030, driven by growing demand for high-quality, high‑volume print capabilities. Channel partners can capitalise on this opportunity by offering specialised inkjet devices, such as our TASKalfa 15000c, alongside expert guidance to customers and a continued emphasis on building strong relationships. The print volumes in this area compared to office print are huge, meaning there is major potential for dealers to thrive in 2025, in what is a growing market segment. www.kyoceradocumentsolutions.co.uk Steve Pearce Cloud-based services have become dominant across many industries, as well as in our personal lives with the popularity of streaming services
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