01732 759725 44 VOX POP continued... Daniel Gilbert, Managing Director, Key Digital: Within all sectors, I think we’ll see continued shifts driven by customer demands to streamline and enhance operations to be more efficient. After several years of turbulence, businesses have now realigned their medium- to long-term goals and are looking at the best ways to achieve them. Cutting wastage, of both resources and operational inefficiencies, has to be prioritised in order for goals to be reached. As a managed service provider, we help our customers understand and reduce print waste by identifying patterns, advising on digitisation solutions and digital workflows to automate repetitive, manual tasks. The ‘digital shift’ will continue as more industry-specific and niche applications are developed and integrated into devices. Flexible financial solutions for hardware and services will provide greater options as WFH and hybrid working models look to remain. The ongoing consolidation of print fleets will see more customers reducing hardware footprints and increasing software spend to improve staff productivity. This shift is in part a response to budget constraints and the goal to manage environmental impact by minimising device redundancy. There is a growing preference for customers wanting to extend contracts and retain existing equipment longer rather than investing in entirely new fleets. We can more easily upgrade older devices through software updates, and our maintenance reporting platform lets us know the most appropriate devices to retain. Leaving equipment in place also provides a level of familiarity to end-users, again giving further efficiency in workgroups, a reduction in cost and reduced environmental impact. By optimising device deployment based on actual user needs and adjusting fleet composition, we can help clients eliminate unnecessary waste and become more efficient. Whilst most conversations are geared around efficiency and cost, there is growing interest in environmental impact, particularly at a corporate level. Customers are frequently demanding environmental and security accreditations as part of their supplier due diligence; this, along with more environmentally sound equipment and service solutions, is becoming an increasingly important part of the procurement process. https://key-digital.co.uk Andy Muskett, Director UK Channel Partners, Xerox: We expect growth in certain segments of the print market in 2025. Print will continue to evolve, and demand for additional services will grow beyond traditional MPS. A robust sustainability strategy will also become imperative, driven by the growing demand for ESG compliance. Companies will be expected to offer sustainable products and demonstrate a genuine commitment to reducing their environmental footprint. Artificial Intelligence will further revolutionise the industry, enabling businesses to achieve unprecedented efficiency and customisation in their print services. AI‑driven analytics and automation will allow for more precise and personalised printing solutions, enhancing overall client satisfaction. Moreover, print-centric partners must prioritise a deep understanding of their clients’ evolving needs. A clientcentric approach will be key to maintaining relevance and delivering value in a competitive market. The trajectory towards digital transformation will see partners continue to diversify their offerings. Integrating digital tools, cloud-based solutions, and innovative technologies will be essential for staying ahead in the print market in 2025. Embracing these changes will not only meet but exceed client expectations, ensuring sustained growth and success. www.xerox.co.uk Andy Muskett The trajectory towards digital transformation will see partners continue to diversify their offerings Daniel Gilbert There is a growing preference for customers wanting to extend contracts and retain existing equipment longer rather than investing in entirely new fleets
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