Print IT Reseller - issue 123

01732 759725 48 Q&A PaperCut, both of which are available in on-premise and cloud versions. These solutions are widely chosen due to their robust functionality in print management, secure printing, and cost control, catering to a broad range of business needs. As an independent provider, we select software based on the unique requirements of each client. With a dedicated team of over 30 professional services employees, we have the expertise to recommend the best solution for each scenario. Additionally, our in-house development team allows us to customise software for even the most complex requirements, ensuring that the solution perfectly aligns with the client’s needs. This flexible, client‑focused approach differentiates us from many suppliers. Q: If you could change one aspect of your job, what would it be and why? A: The speed by which people accept change. Change is scary for some as it brings challenge, but change is needed to progress. Q: How do you spend your week – time on phone, face to face meetings with customers etc.? A: I try and get around the country to meet the teams face to face where possible, which means I can be in Inverness or Aberdeen one day, and then in London the following. Having offices in several of the major cities of the UK makes it easier to get around, but you then only get to meet the office-based employees, not those who are client‑facing, which I would love to change. The use of Teams is a great tool, but it doesn’t replace the meeting face to face feeling. Q: What would make your job easier? A: Everyone working in one office would allow me to meet all the staff in one location, but given that wouldn’t be possible or practical, I have a couple of back up options – a teleportation device would help, or failing that being invented anytime soon, a faster, more reliable train system to get me to our 11 offices across the UK! www.agilico.co.uk Q: Which OEMs do you partner with and why? A: Agilico is vendor-agnostic and free to choose partners who share our goals and values. As we are independent, it means we partner with the very best suppliers, and shift when technologies evolve. This independence allows us to truly be consultative to clients and select the best solution based around the client requirements, rather than being limited to one provider. As a mature business, we partner with most of the leading OEMs, with most partnerships being in place for years. Q: What are your customers most interested in currently? A: Customers in all industries have typically wanted hassle-free products and service at competitive pricing, but the pendulum is moving and doing so quickly, as clients consider security, cloud and environmental, as key buying criteria. Greenwashing from suppliers is no longer deemed acceptable and clients want to know more about an organisation’s environment and net zero plans. Clients now want to be sure that the products and service they provide are not only secure, but supported by a capable environmentally conscious supplier whose goals align with one another. Q: How have you changed/are you changing business operations to exploit new opportunities? A: Agilico is a disruptor in the market. We have gone from being one of the largest independent providers of MPS solutions nationally, to a workplace technology provider who leads with a circular-first proposition. Not only do we offer a mix of new and extended life devices, but we have also built our own telephony platform and automated invoice processing platform enabling customers to digitise their processes and work more flexibly. Q: When selling MFPs, what are the most popular software solutions you provide and why? A: The most popular software solutions we provide are typically uniFLOW and Q: What do you see as the biggest challenges facing channel businesses today? A: Challenges come from all directions and without notice, but that’s what makes being a leader interesting. Being agile and flexible, and having a positive mind-set means that challenges can also provide opportunities to adapt or create new methods of working. One of the biggest challenges facing channel businesses today is navigating the shift towards sustainability. At Agilico, we’ve faced this head-on by disrupting the market, leading with our Agilico Zero product range, which focuses on carbon avoidance and environmental responsibility. Changing the way we present our value proposition has required effort, but when employees understand the positive environmental impact and the options we provide clients, the challenge becomes more rewarding. Extending the life of devices that are barely used is the right thing to do, and it benefits everyone, clients, suppliers, and the environment. Maintaining and delivering the same narrative and reasoning for change is essential. View from the channel Warren Colby, Managing Director, Agilico Workplace Technologies Warren Colby

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