01732 759725 40 the partner as a trusted advisor to the customer for the delivery of digital transformation projects. The providers who recognise and adapt to these trends will thrive in this evolving marketplace. In contrast, those who resist change risk obsolescence. We have noticed a significant shift in mind-set over the past five years. Initially, partners were hesitant to share print data with customers, fearing it might compromise their competitive advantage. However, this perspective has changed. Engaging with customers transparently about print data is now seen as a necessary strategy to protect and grow revenues. And of course, those organisations which put this front and centre of their sales strategy will be the ones to succeed. In summary, the MPS landscape is at a pivotal juncture. By focusing on enhanced customer service and utilising data to optimise processes throughout 2025, providers can navigate the challenges posed by rising costs and competition. The future will belong to those who embrace these changes and prioritise meaningful customer engagement. www.weareintuitive.com relationship. The key to anticipating needs is through sharing data around print, scan and copy data in a highly visual way. Secondly, leveraging print data is key to identifying repetitive processes that can be digitised. Customers are facing real challenges with staff shortages and the rising costs associated with using temporary staff. The use of print data allows partners to assist customers in identifying which digitisation projects will have the highest impact. Furthermore, it positions Catherine Kennedy, Sales and Marketing Director, Intuitive Business Intelligence: As the print industry evolves, several key trends are shaping the landscape for managed print providers. Rising delivery costs, stemming from increases in raw materials and labour, are creating a challenging environment. Coupled with intensifying competition, many partners face a shrinking customer base and declining print volumes. This scenario is leading to a consolidation of both partners and customers in the market. To remain competitive, print providers must focus on delivering superior service at lower costs. At Intuitive, we know that data plays a crucial role in this transformation, influencing how businesses engage with their customers and optimise their operations. Firstly, delivering enhanced customer service is now essential for business survival. Gone are the days when providers could install equipment and disengage for years. Today’s customers expect continuous added-value engagement. This shift necessitates a proactive approach where resellers not only respond to issues but anticipate needs, fostering a more robust VOX POP Print predictions – part one As yet another year draws to a close, key industry players share their thoughts on what 2025 will hold for the print and IT sectors Catherine Kennedy Chris Bates, Business Unit Director, Print & Supplies, UK, TD SYNNEX: There never has been any such thing as ‘one size fits all’ and that’s truer than ever today, with hybrid working, cloud, and managed services giving customers of all sizes the ability to run their IT and print estates the way that’s ideally suited to their needs. And while there is every reason for partners to be cautiously optimistic about 2025, it will be more important than ever to focus on meeting the specific needs of every customer. We will continue to provide our partners with the latest and best products and solutions from leading vendors. We will encourage them to add value with our OpenMPS managed print service and to offer supplies as a way of staying in touch with customers and a means to opening up additional opportunities and maximising their sales potential. By automating the replenishment process for customers and themselves with OpenMPS, partners can add value and deliver great customer service. We’ll also continue to promote environmental and low energy printing. There is still a need for all organisations to print, but from a customer perspective it makes sense to minimise energy consumption and to reduce their dependency on consumables – and when replenishment is necessary, that should be done in the most cost- and carbon-efficient way possible. Underpinning all of this, it’s vital of course, that partners can make profitable sales, and that’s why we will continue to focus on getting the simple things right for our resellers – offering great choice, providing reliable delivery and streamlining and automating the whole process of meeting customer needs. https://uk.tdsynnex.com Chris Bates continued... By focusing on enhanced customer service and utilising data to optimise processes throughout 2025, providers can navigate the challenges posed by rising costs and competition
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