Print IT Reseller - issue 123

A-BRID also supports native PDF printing. An automatic emulation feature recognises the format straightaway without the need for middleware or dedicated PDF printer. The software will even auto scale and auto rotate every PDF – differentiating between portrait and landscape formats – to provide the perfect label. An opportunity for MPS providers MPS providers, familiar with e-BRIDGE technology and cloud-based intelligent print management can capitalise on this new technology to capture new business within the industrial printing market. means is that customers can upgrade their barcode and label printer estate in incremental stages rather than adopt a rip-out and replace model due to software and system incompatibility issues. As Marketing Manager Becky Viccars explains: “So whatever estate of printers that a customer already has, even if it’s a multi-vendor fleet, they could replace their devices one at a time if they wanted to. With this new technology platform, it is truly plug and play – there’s no requirement to update or change legacy software or platforms to support the new printing technology.” Innovative IT applications The new A-BRID OS brings multifunctional printer technology into label printers, enabling innovative IT applications. “This platform is based on Toshiba’s award-winning e-BRIDGE technology that’s widely used in multifunctional printers across thousands of offices worldwide. We’ve further developed it to fit within the barcode and labelling side of the business. That’s unique to us, because there isn’t any other barcode printer manufacturer that has that heritage in the office multifunctional printer space as well,” David added. A-BRID is an innovative operating system that gives partners and their end-user customers total control over labelling solutions. Sales Manager David Solomons says that A-BRID platform’s smart connectivity and customisation capabilities are a real game-changer for industrial printing. “One of the biggest value-adds is that the new OS offers seamless integration across disparate systems whether that’s an ERP platform, IBM 400 system, or indeed any other data management system without requiring any programming at the system end. Auto print detection recognises the most popular printer command languages, and there is also a built‑in data converter, meaning there are no barriers to deployment as it’s compatible with customers’ legacy systems,” he said. Not dissimilar to office printer fleets, what this COVER STORY Toshiba Tec brings cloudbased intelligence to label and barcode printing Toshiba has built a brand new operating system that brings the agility of cloud-based intelligence to industrial printing. Designed for its next generation of BX printers, A-BRID technology delivers smart connectivity, customisable and efficient label printing, and remote device management This platform is based on Toshiba’s award-winning e-BRIDGE technology

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