01732 759725 10 TD SYNNEX’s third Direction of Technology report reveals that channel partners are accelerating investments in AI and Generative AI technologies, with nearly half of respondents saying they plan to offer AI-driven solutions within the next two years. The report is based on a survey of more than 1,000 technology resellers, systems integrators, service providers and managed service providers from over 60 countries globally. The report also emphasises the critical role of security, as it remains the top offering for partners, underscoring the need to balance innovation with risk mitigation. But when it comes to doing business, resellers prioritise affordability and flexibility, responding to the evolving needs of their customer base. “For the third straight year, the Direction of Technology report provides a clear picture both of the current state of the technology market and areas where businesses say they plan to invest the most,” said Patrick Zammit, CEO of TD SYNNEX. “This year, we’re seeing much more detail on how partners are embracing the power of AI and cloud technologies while making technology more adaptable to the needs of their customers. At the same time, they are balancing the need for robust security and regulatory compliance across all industries.” The report highlights five key global trends influencing the IT market in 2024: 1 Leading with ingenuity and flexibility. Tech leaders know certifications and specialisation are keys to success in the dynamic tech marketplace, especially in cybersecurity and data privacy (both 58%), and artificial intelligence (45%). At the same time, they’re optimising flexible spending solutions to meet the needs of their customer base in today’s shifting economic climate. 2 Driving innovation with a strong foundation. With AI changing the way we do business, channel partners are under mounting pressure to make the case for high-growth Nutanix expands AWS partnership Nutanix has announced an expanded strategic collaboration with Amazon Web Services, (AWS) to accelerate cloud migration and provide options for customers managing workloads across on‑premises and cloud environments. This aims to reduce the friction required for IT modernisation, making it easier for customers to leverage AWS services to drive innovation. www.nutanix.com/aws BULLETIN Westcon-Comstor extends Tech Xpert community Westcon-Comstor is extending its Tech Xpert peer-to-peer learning community to channel partners in APAC, following its success in EMEA, where it now has more than 3,000 members. Daniel Hurel, Senior Vice President, Westcon EMEA Cybersecurity & Next Generation Solutions said: “Tech Xpert members gain exclusive access to our 3D Lab, which lets partners and their customers test multi-vendor cybersecurity solutions and use cases in a secure cloud environment within 48-hours of request. This, coupled with the recent introduction of our interactive Tech ConneX platform, is driving strong Tech Xpert momentum and growth.” www.westconcomstor.com IPIA sets out to foster industry growth The IPIA’s Recognising Excellence event will take place on December 3 at the Crowne Plaza, Stratford-Upon Avon. The day kicks off with an Expo and Networking Lunch, followed by a Gala Dinner and Awards night, giving plenty of opportunity for attendees to make connections, whilst enjoying a fun-filled and educational day. The event will also see current IPIA Chair, Charles Rogers of Portland Media, stepping into the role of President, while Alasdair Browne of Abbot Print, the current Vice Chair, will assume the position of Chair for the next two years. Chair of the IPIA’s Events Subcommittee, John Morley (Worldwide Channel Partner Sales Director at eProductivity Software) said: “The Expo offers attendees an invaluable wealth of information and education, equipping them with essential insights into the latest developments in print and media technology to fuel their growth or expansion goals. Taking time to work on your business – rather than just in it – can be a powerful step forward.” https://ipia.org.uk technologies, including nearly half who plan to offer AI in the next two years. 3 Leveraging essential solutions for a complex world. Respondents identified security as the top profit generator in the ecosystem, while networking, endpoint devices, AI and hyperscale infrastructure round out their top revenue drivers. 4 Prioritising collaboration, coordination and consolidation. The technology ecosystem thrives when leaders embrace the interconnection of the channel. With nearly three-quarters of IT spend (73.2%) driven by partners in 2024, it’s clear that collaboration will be crucial as the channel contends with rising competition and technological transformation. 5 Meeting regulation and mitigating risk. Across all industries, global topics like climate change, human rights and strong corporate governance are changing the regulatory and risk landscape. Respondents are keenly aware of this, identifying ESG standards as one of the top two challenges for their business in the next two years. To stay on top of this shifting landscape, partners plan to offer technology solutions that help customers move toward a more sustainable and equitable society. https://uk.tdsynnex.com/ Channel partners seek balance Daniel Hurel Patrick Zammit
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