Print IT Reseller - issue 120

PRINTITRESELLER.UK 45 VOX POP We see the use of AI increasingly being used in tandem with good service to provide a better customer experience Simon Riley: We use AI within our Service HuB to support our customers when there is an issue with their device – offering them a self-service function through AI to get their machines back up and running quicker where feasible. We see the use of AI increasingly being used in tandem with good service to provide a better customer experience. Ryan Green: We swiftly integrated AI into our internal operations, which are already yielding significant improvements in operational efficiency. In particular, we utilised AI for predictive maintenance, monitoring usage patterns to anticipate when printers needed maintenance or replacement parts, which also helped with resource planning, thereby minimising downtime for our clients. Additionally, AI assists in our inventory planning and management by predicting demand for various parts and supplies, ensuring optimal stock levels without overstocking. Looking ahead, we also plan to explore further integration of AI into our sales and marketing activities. Janet Bowden: We’re a very openminded company. We’re always on the lookout for new technologies but we have to make sure that they are tested and trusted, so that we know we’re delivering the right solution for customers. That’s the main goal. Making sure the customers’ issues are solved. As you’d expect, our software partners are making a lot of noise about AI, investing heavily to enhance functionality. While we are exploring AI opportunities in our business, our primary focus remains on ensuring that any technology we adopt is genuinely beneficial, I don’t want to sell to a customer for the sake of it. Anything we do provide as a customer solution has to add value. Internally, as a company we continue to look for ways to enhance and streamline our processes, and this may include, in the future, AI. John Green: We are committed to innovation and aware of the growing role AI is playing across businesses and industries. As a forward-thinking company, we are excited about new technology and its potential to enhance our business operations. We are considering the opportunities of incorporating AI into our business but only when the time is right. We believe that it requires a well thought-out and planned approach which will lead to the best results for both our company and our customers. Jon Palin: We have started to investigate how AI could play a role in our business. At the moment, our IT services division is beginning to use it, for running examples on projects, and to speed up the writing of programming scripts for certain customers. However, this is still a bit hit and miss and the team often ends up re-writing it anyway. There probably will be a time and place for AI in our company, but not right now. I think we need to be able to trust it completely first. Daniel Gilbert: AI is starting to play its part in our business, largely in a customer service and support aspect. We’re able to load in previous service ticket information to provide most likely resolutions for any hardware or software issues. I can see this becoming a really useful guide for our customer service team without always relying on the more experienced advisors or senior engineers who may not be available right away. It could even become a tool available for users to fix minor errors themselves, especially if it takes place outside of usual office hours. Making the customer experience as seamless and easy as possible is vital. Daniel Maddox: We recognise AI’s transformative potential and have started integrating it into several key areas to enhance efficiency, improve customer experience, and drive innovation. AI is on the Agility roadmap. We also plan to integrate more AI into our quotations, marketing, and training processes. Rachel Pollard: We are not using AI yet but do appreciate that it is becoming increasingly important in various business sectors. While we understand the significance of adopting AI technologies, we want to ensure that our approach is both strategic and beneficial for our customers, so we need to look at where and how it could fit within our organisation and make the right choices, for us and our end-users. https://vitaledigital.co.uk https://carbon-group.co.uk/ www.woodbankoffice.co.uk https://commercebusinesssystems. co.uk https://elmdalemaintenance.co.uk/ https://key-digital.co.uk/ https://www.evolvedocumentsolutions. co.uk/ https://wdslimited.com/ PrintIT Reseller: AI is without a doubt becoming more mainstream. Almost half (46%) of respondents to Quocirca’s survey said AI already plays a critical or very important role in their business. Are you harnessing or planning to harness AI in your business and if so, in what areas? John Green

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