PRINTITRESELLER.UK 45 VOX POP to enhance their products, it is imperative for all of us to play our role in reducing our carbon footprint. Could they do more? Certainly. And likewise, each of us can strive to do more as well. Tracey Taylor: There is room for more transparency and universal standards to make it possible to directly compare competitive products – it isn’t always easy to see where good marketing ends, and good progress begins. That said, we have seen much more information being shared in recent years and the situation is definitely improving. Our OEM is moving the conversation on from the printed page to a whole lifecycle approach, which can only be a good thing. We need to be looking at energy use, reuse and recyclability, de-inkability, distribution, servicing, data centre emissions and more – not just the number of pages printed. Martin Randall: Aside from focusing more on incorporating recycled materials into the manufacturing process our partners also work with us to offer device and consumables recycling services. They also offer support and guidance through programs such as HP’s Amplify Impact program. I think these play a valuable role in supporting their partners of all sizes as they provide structure, targets and key milestones to hit (as well as educational content to help along the way). Since many organisations still don’t know where to start when it comes to sustainability, initiatives like this are really helpful in providing a framework for more sustainable operations such as carbon reduction planning, community engagement and much more! Daniel Gilbert: Our partners have been instrumental in helping us differentiate ourselves in the market by providing a range of high-quality products perfectly fitting in the current market. They have invested in research and development to create products that prioritise environmental responsibility, whether it is through energy-efficient technologies, recyclable materials or sustainable manufacturing processes. We have been able to incorporate these sustainable innovations into our product portfolio, meeting the evolving needs of customers as environmental messaging has become so relevant. Continued collaboration and innovation are essential to further differentiate ourselves and our OEMs in the market. Striking the balance between traceability and transparency with clear and effective communication that is easily digestible to our customers will only enhance this further. www.evolvedocumentsolutions.co.uk www.carbon-group.co.uk www.ebmltd.co.uk https://firstcopy.co.uk www.visionplc.co.uk https://key-digital.co.uk Ryan Green: We have intentionally chosen to collaborate exclusively with companies that share our commitment to sustainability. Both Canon and Epson have made significant strides in this area, reflecting a broader industry trend. Our partners prioritise environmental protection throughout the product lifecycle, actively working to eliminate hazardous substances and reduce pollution. Additionally, they are steadily embracing circular economy principles, exploring ways to recycle end-of-life products and incorporate them into new offerings. However, there is always room for progress. Notably, both companies are diligently addressing greenhouse gas emissions, implementing measures to reduce their carbon footprint and contribute to a greener future. Michael Bailey: We believe that everyone involved can and should do more to improve sustainability. Whether this be the product itself or shipping and distribution involved. Being a reseller we are at a disadvantage of not manufacturing our own products. Therefore, limited to what’s possible in our own realms. Whilst being realistic to what we can do and should do, and what have limited control over. Through our own choice just like consumers, we have chosen to prioritise collaboration with manufacturers who themselves prioritise environmental sustainability in both their operations and the products they offer. While these manufacturers consistently endeavour We’d love to see even more focus on repairability and ensuring those eco-friendly models are as powerful as the rest. That would help us give our customers the whole package – performance and planet-friendly choices Daniel Gilbert Martin Randall
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